Pepsi Raw Features Naked People

By: lourdes sanchez bayas - Published: Dec 9, 2008   Updated: Aug 16 2011 • References: adsoftheworld
This is a raunchy but fun print ad promoting Pepsi Raw, a drink created by PepsiCo made of natural ingredients such as apple extract, plain caramel, acacia trees, sprinkling water, and other natural ingredients.

This ad, which is called “Pepsi Raw: In the Raw,” plays off the concept that getting naked is natural and so are the ingredients in Pepsi Raw.

The print ad campaign was created by advertising agency Abbott Mead Vickers BBDO, UK.

Implications - The use of nudity can be a highly effective tool for marketing and advertising campaigns, when used appropriately. Companies who think up creative ways to incorporate nudity -- as oppose to blatant expressions of sexuality -- will continue to remain effective.