PEPSI Promotes Refresheverything.com with Political Change
Ranging from billboards to banners, flags and taxi-top ads that use phrases like â€œYes You Can,â€ â€œTogether,â€ â€œHooray,â€ and â€œOh Boy,â€ each with the Pepsi logo replacing the letter 'O.'
Each ad simply reads refresheverything.com.
The campaign was created by TBWA\CHIAT\DAY, USA.
Implications - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes.Stats for Political Sodavertising Trending: Older & Chilly
Traction: 5,478 clicks in 314 w
Interest: 4 minutes Concept: Political Sodavertising
Related: 55 examples / 42 photos
Segment: Neutral, 18-35 Comparison Set: 20 similar articles, including: smiley soda logos, trading car keys for a soda, and gruesome soft drink marketing.