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PEPSI Promotes Refresheverything.com with Political Change

By: Ayman - Published:   Updated: May 11 2011 • References: refresheverything and adsoftheworld
Pepsi is capitalizing on the political change and Barack Obama's inauguration with a wide outdoor campaign to promote new search portal refresheverything.com.

Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,” “Together,” “Hooray,” and “Oh Boy,” each with the Pepsi logo replacing the letter 'O.'

Each ad simply reads refresheverything.com.

The campaign was created by TBWA\CHIAT\DAY, USA.

Implications - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes.