PEPSI Promotes with Political Change

By: Ayman - Published: Jan 19, 2009   Updated: May 11 2011 • References: refresheverything & adsoftheworld
Pepsi is capitalizing on the political change and Barack Obama's inauguration with a wide outdoor campaign to promote new search portal

Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,” “Together,” “Hooray,” and “Oh Boy,” each with the Pepsi logo replacing the letter 'O.'

Each ad simply reads

The campaign was created by TBWA\CHIAT\DAY, USA.

Implications - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes. Stats for Political Sodavertising Trending: Older & Chilly
Research: 5,507 clicks in 383 w
Interest: 4 minutes
Concept: Political Sodavertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: smiley soda logos, trading car keys for a soda, and gruesome soft drink marketing.