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PEPSI Promotes Refresheverything.com with Political Change

By: Ayman - Published:   Updated: May 11 2011 • References: refresheverything & adsoftheworld
Pepsi is capitalizing on the political change and Barack Obama's inauguration with a wide outdoor campaign to promote new search portal refresheverything.com.

Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,” “Together,” “Hooray,” and “Oh Boy,” each with the Pepsi logo replacing the letter 'O.'

Each ad simply reads refresheverything.com.

The campaign was created by TBWA\CHIAT\DAY, USA.

Implications - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes.

Stats for Political Sodavertising Trending: Older & Chilly
Traction: 5,369 clicks in 295 w
Interest: 4 minutes
Concept: Political Sodavertising
Related: 62 examples / 48 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: smiley soda logos, trading car keys for a soda, and gruesome soft drink marketing.