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Pepsi is capitalizing on the political change and Barack Obama’s inauguration with a wide outdoor campaign to promote new search portal refresheverything.com. Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,” “Together,” “Hooray,” and “Oh Boy,” each with the Pepsi logo replacing the letter ‘O.’ Each ad simply reads refresheverything.com. The campaign was created by TBWA\CHIAT\DAY, USA. References: refresheverything, adsoftheworldFiled In: |
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