Pepsi is riding the political change tails and using it to promote its new logo to great effect. We’ve already seen outdoor ads by Pepsi capitalizing on the Obama inauguration as a new era begins for politics and for Pepsi.
Directed by Dante Ariola, the ‘Pass’ commercial follows the evolution of the different Pepsi bottles, cans and logos from the start of time. This involves elaborate recreation of all these different eras. This includes the 1920s & 1930s, the hippies, the disco, the Berlin wall and more.
The commercial is set to the song "My Generation" by The Who and is created by TBWA CHIAT DAY, USA ad agency.
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Concept: Visual Brand Evolution
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Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: political sodavertising, smiley soda logos, and multi-decade makeovers.
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