#1 in Trends Become a Trend Hunter:   Login or Join Now
Trends Logo
   ALL    Tech    Fashion    Sex    Pop Culture    Celebs    Ads    Business    Eco    Art & Design    Life    Luxury    Science    Bizarre   More [+/-]
Trend SpotterTrend Spotter
198 Trends
488,000 Views
1 Comments

SUBSCRIBE
Twitter Trends
Facebook Trends
Trend Report Newsletter
Trend Hunter TV
Trend Hunter Mobile
Trend Hunter RSS


Google Challenges Coke as World's Most Valuable Brand Edit


Digg this TrendStumble this TrendShare this TrendEmailthis TrendEmbed This TrendShare This Trend



Google Challenges Coke as World's Most Valuable Brand
Published: Jul 31, 06
Views: 3,237

For years it has pretty much been assumed that Coke would always be the world’s most valuable brand.  Now, your favorite seach engine is challenging that.  Google is moving in on Coke’s dominance!

From The Guardian:
Google is challenging Coca-Cola and Microsoft for global fame after becoming the fastest growing brand in the world, only eight years after it was set up in a California garage by two college friends.
The search engine has dispelled the cynical boom-to-bust view of internet ventures and now outranks old media stalwarts such as Sony, MTV and Reuters in terms of worldwide renown, according to Interbrand, the brand consultancy. A survey of the world’s best global brands, published yesterday, pointed to Google’s “almost limitless” potential as a company that has expanded beyond search and into email, advertising and aerial maps. The $117bn (£63bn) business is ranked 24th by Interbrand, one year after it first entered the top 100 of the annual brand survey. The survey estimates the proportion of a company’s sales that are driven by its brand. (GUARDIAN, UK)

References:  business.guardian, news.agendainc

Filed In:  marketing








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Google Challenges Coke as World's Most Valuable Brand or comment.


TREND HUNTER
is the world's largest trend spotting and cool hunting community. It is an explosion of cool trends and ideas, fueled by a global network of trend spotters and cool hunters. By tracking the evolution of cool, Trend Hunters stimulate creativity and generate breakthrough ideas.

About Us   Trends   Trend Reports   Tools   Store   RSS (98 Flavors)   Innovation Keynotes   Exploiting Chaos   Terms of Use   Tips / Contact     Join
0.2057 - Hosted by web2
Trends and Content Copyright © TREND HUNTER Inc. All Rights Reserved.
Google Challenges Coke as World's Most Valuable Brand