Rockstar

Drinks Giant Gets Fruity For UK Summer

By: Cowbag - Published: Apr 9, 2007   Updated: Apr 21 2011 • References: brandrepublic
Following coca cola lemon, and the launch of and coca cola lime last summer - a coca cola organe is being launched in July this year as a limited edition.

Coca-Cola Orange be available in the UK and is part of their 'Coke side of summer' activity.

Implications - This trend is signalling towards the need for reinvention when it comes to products. Mega brands such as Coca-Cola need to maintain their current market share by creating new twists on the original products. Companies who have the money and flexibility to test out their products on a large scale can come up with unique and bizarre flavors. This flexibility allows the brand to either keep a successful product, or kill it.