Drinks Giant Gets Fruity For UK Summer
Coca-Cola Orange be available in the UK and is part of their 'Coke side of summer' activity.
Implications - This trend is signalling towards the need for reinvention when it comes to products. Mega brands such as Coca-Cola need to maintain their current market share by creating new twists on the original products. Companies who have the money and flexibility to test out their products on a large scale can come up with unique and bizarre flavors. This flexibility allows the brand to either keep a successful product, or kill it.