Grand Theft Gets Coked Up

By: Cowbag - Published: Mar 31, 2008   Updated: Jul 6 2011 • References: cowshedproductions.blogspot
There have been a lot of posts on here about marketing for Grand Theft Auto - it was interesting to discover how Coke have been using them to market their own product. I love the idea behind this video (but don't know why I have only just found it).

It kind of rocks and is a great example of think of anything - you never know what will work :-)

Implications - Pop culture references are great for garnering the public's attention as they transcend social, economic, and national boundaries. Corporations looking to generate mass attention from marketing campaigns may consider utilizing pop culture references that consumers can readily identify. Stats for Grand Theft Coke Trending: Older & Chilly
Research: 2,519 clicks in 425 w
Interest: 4 minutes
Concept: Grand Theft Coke
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: actor casting apps, oceanic coffee tables, and edible six-pack rings.