This Pepsi Ad of Magician Dynamo Will Grab Your Attention

By: Ian Andrew Panganiban - Published: • References: geekologie
The recent Pepsi ad of a hovering illusionist is something to see, until you know the trick behind it. As part Pepsi Max’s new campaign, the soda drink company commissioned illusionist Dynamo to pull a trick onto unsuspecting civilians of London. The video showcases the illusionist levitating right next to a double-decker bus.

The pedestrians were all naturally captivated by the trick—and who can blame them? It’s not often you see a guy levitating beside a double-decker bus in London, but maybe it’s a common occurrence at platform 9 3/4. The levitation trick is done with the use of a fake arm and a bracket connected to the frame, which holds up the performer. Stats for Levitating Magician Soda Ads Trending: Older & Mild
Traction: 480 clicks in 65 w
Interest: > 3 minutes
Concept: Pepsi Ad
Related: 78 examples / 60 photos
Segment: Neutral, 18-55+
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