This Halloween ad is a clever one that pokes just enough fun at the rivalry between Coca-Cola and Pepsi. The ad shows a Pepsi can that is wrapped in a red vampire-like cape that bears the brand name "Cola-Coca." To really drive home its message, the ad simply reads "We wish you a scary Halloween!" Without saying very much, the ad conveys that this Pepsi can has dressed up as a scary soda for Halloween.
This clever ad was created for Pepsi by ‘Buzz In A Box,’ a Brussels-based ad agency. The Halloween-themed Pepsi ad manages to put out a fun holiday message for consumers, as well as take a jab at one of its biggest competitors with a cheeky sense of humor. It would be just as entertaining to see how Coca-Cola would respond to an ad like this with its own costumed soda.
Stats for Cheeky Competitor-Costumed Ads
Trending: Older & Popular
Research: 15,594 clicks in 130 w
Interest: 1.4 minutes
Concept: Halloween Ad
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: avian logo mashups, soda junkie fashions, and obsessive vending machine blogs.
Cheeky Competitor-Costumed Ads
More Stats +/-
Soda Junkie Fashions
Avian Logo Mashups
Obsessive Vending Machine Blogs
Artery-Flowing Soda Ads
Elegant Feral Repackaging