Superstar

In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda

By: Laura McQuarrie - Published: Nov 3, 2013 • References: adsoftheworld and designtaxi
This Halloween ad is a clever one that pokes just enough fun at the rivalry between Coca-Cola and Pepsi. The ad shows a Pepsi can that is wrapped in a red vampire-like cape that bears the brand name “Cola-Coca.” To really drive home its message, the ad simply reads “We wish you a scary Halloween!” Without saying very much, the ad conveys that this Pepsi can has dressed up as a scary soda for Halloween.

This clever ad was created for Pepsi by ‘Buzz In A Box,’ a Brussels-based ad agency. The Halloween-themed Pepsi ad manages to put out a fun holiday message for consumers, as well as take a jab at one of its biggest competitors with a cheeky sense of humor. It would be just as entertaining to see how Coca-Cola would respond to an ad like this with its own costumed soda.