The New Skinny Pepsi Ad Slenderizes Voluptuous Sofia Vergara

By: Summer Luu - Published: Feb 20, 2011 • References: pepsi & adrants
The Skinny Pepsi ad shows off the diet soda can’s fresh, trim new look, but the print ad is also stirring up a lot of controversy over its matching slenderized model.

The Diet Pepsi ad stars Sofia Vergara from hit TV show Modern Family, but the voluptuous bombshell is photoshopped into a thinner version of herself. Her natural curves are replaced with a bony shoulder and slimmed-down chest. Some argue that the Skinny Pepsi ad feeds harmful stereotypes about women's body image, while Pepsi CEO Jill Beraud says the "attractive new can is the perfect complement to today's most stylish looks." Stats for Controversial Diet Soda Ads Trending: Older & Average
Research: 5,912 clicks in 274 w
Interest: 1.7 minutes
Concept: Skinny Pepsi Ad
Related: 44 examples / 34 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: reinvented pop can packaging, 38 poppin' pepsi creations, and smart snackified drinks.