Walking down the grocery store aisle in search of health foods has never been so visually engaging. From typographic vegetable packaging to minimalist juice bottles, packaging companies are attracting consumers with a focus on aesthetics. In the grand scheme of things, packaging is a significant aspect of marketing; which is why companies pay special attention to labels and stickers to adapting to the changing taste of millennial shoppers.
Illustrations on packaging are looking more playful and endearing; one milk bottle label showcases colorfully spotted cows on icebergs. This was an attempt to make healthy foods more appealing to children. Designer Elena Sancho of Spanish packaging company Muyum adorned not only milk jugs, but also boxes, labels and containers for fresh produce and dairy products with colorful illustrations.
Stats for 30 Modernly Packaged Health Foods
Trending: Older & Average
Research: 9,112 clicks in 144 w
Interest: 2.4 minutes
Concept: Health Foods
Related: 224 examples / 172 photos
Segment: Neutral, 12-55+
Comparison Set: 82 similar articles, including: takeout treat branding, city-shaped produce packaging, and adorably animated branding.
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From Avante-Garde Produce Packaging to Unconventional Milk Jugs
By: Jen Chae - Published: Aug 20, 2013