Consumers take tech-free refuge in simple office products
Implications - A natural response to the overwhelming digital age, consumers seek refuge in analog stationery and office supplies that offer simplicity in comparison to their digital counterparts. Rather than integrating the two realms, consumers find solace in the practice of note-taking on physical office supplies as a distraction-free expression of self.
Trend Themes
1. Analog Stationery - Consumers seek refuge in analog stationery and office supplies.
2. Minimalist Design - Stationery designs reflect minimalist design ideals.
3. Sassy Stationery - Stationery with a sassy message on it appeals to consumers.
Industry Implications
1. Stationery and Office Supplies - Opportunities for stationary designers and manufacturers to tap into growing demand for minimalist, analog and sassy products.
2. Design and Decor - Potential for designs inspired by minimalist and vintage aesthetics to create functional yet artistic solutions.
3. E-commerce - Online retailers can cater to consumers seeking unique stationary products that offer a break from the digital world.
5 Featured, 36 Examples:
388,556 Total Clicks
Date Range:
Jan 14 — Jul 15
Trending:
Average
Consumer Insight Topics:
