H&M Canada Takes to Periscope for Fashion Brand Marketing

By: Laura McQuarrie - May 22, 2015
References: hm & digiday
Whether it's embracing a bold new look or technology, people with an interest in fashion are known to be some of the most eager early adopters—so it is fitting that H&M Canada is using Twitter's Periscope app for its latest fashion brand marketing efforts.

In an attempt to appeal to its young target audience, H&M Canada's presence on Periscope means that fans can tap into virtual experiences like exploring a H&M closet behind-the-scenes. With thousands following the account on Periscope, this will prove to be a powerful testing lab for products and other brand content.

As more unique social media platforms emerge, major brands are flocking to them in order to engage with consumers by providing exclusive looks at new product launches, demonstrations, tips and exclusive promotions for those in the know.