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Score: 5.2
This Year and Mild Top 5 Examples: 1,820 Total Clicks Date Range: Oct 12 - May 16
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Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority. [More]
Score: 5.3
This Year and Warm Top 6 Examples: 3,821 Total Clicks Date Range: Jun 14 - Mar 16
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Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
Score: 5.2
This Year and Mild Top 4 Examples: 2,658 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
Score: 4.2
This Year and Mild Top 5 Examples: 2,948 Total Clicks Date Range: Mar 14 - Nov 15
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Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to make emoji-based donations, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method that requires little time and effort. Given that barriers to donation may be assumed inaccessibility or a lack of knowledge, charitable causes eliminate many excuses in opening up emoji-activated giving channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of payment. [More]
Score: 5.1
This Year and Warm Top 4 Examples: 3,335 Total Clicks Date Range: Aug 15 - Oct 15
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Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
Score: 5.1
Warm Top 4 Examples: 5,853 Total Clicks Date Range: Mar 14 - Jul 15
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Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 5.5
Warm Top 5 Examples: 9,568 Total Clicks Date Range: Feb 14 - Jun 15
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LGBT-friendly services provide the queer community with positive environments
Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs. [More]
Trend Hunter Services
Score: 6
V. Hot Top 4 Examples: 6,873 Total Clicks Date Range: Jun 14 - Jun 15
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Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]
Score: 6.1
Hot Top 6 Examples: 33,328 Total Clicks Date Range: May 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 6.1
V. Hot Top 4 Examples: 16,134 Total Clicks Date Range: May 14 - Dec 14
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Female-centric platforms offer girls a more social form of expression
Implications - Providing a more social form of encouragement, initiatives are turning to social platforms for greater accessibility. Allowing girls to connect with each other through specialized sites and social networks, these platforms provide opportunities for both bonding and teamwork, reflecting a need for more communal methods of empowerment. [More]