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Score: 6.6
This Quarter and Warm Top 4 Examples: 5,267 Total Clicks Date Range: Mar 14 - Jul 15
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Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 7.5
This Quarter and Hot Top 4 Examples: 8,115 Total Clicks Date Range: Feb 14 - Jun 15
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LGBT-friendly services provide the queer community with positive environments
Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs. [More]
Score: 7.5
This Quarter and V. Hot Top 4 Examples: 5,449 Total Clicks Date Range: Jun 14 - Jun 15
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Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]
Score: 7.5
This Year and V. Hot Top 4 Examples: 22,185 Total Clicks Date Range: Sep 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 7.1
This Year and V. Hot Top 4 Examples: 15,668 Total Clicks Date Range: May 14 - Dec 14
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Female-centric platforms offer girls a more social form of expression
Implications - Providing a more social form of encouragement, initiatives are turning to social platforms for greater accessibility. Allowing girls to connect with each other through specialized sites and social networks, these platforms provide opportunities for both bonding and teamwork, reflecting a need for more communal methods of empowerment. [More]
Trend Hunter Services
Score: 6
Hot Top 4 Examples: 10,127 Total Clicks Date Range: Mar 14 - Aug 14
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The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
Score: 7.2
V. Hot Top 4 Examples: 12,172 Total Clicks Date Range: Feb 14 - Aug 14
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Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 5.7
Warm Top 4 Examples: 8,780 Total Clicks Date Range: Oct 13 - Aug 14
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Prideful products become coveted by status-conscious consumers
Implications - Moving past civil rights, products that show support for the LGBT community are becoming coveted by consumers who are drawn to their limited edition nature. This shift towards making the movement a commodity is expanding the previously niche market into something more luxury-based to satisfy a need for cultural advancement. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 82,534 Total Clicks Date Range: Dec 13 - Sep 14
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Social good enterprises use nudity as a means of conveying humanistic endeavors
Implications - Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency. [More]
Score: 5.2
Warm Top 4 Examples: 5,710 Total Clicks Date Range: Feb 14 - Jul 14
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As surveillance becomes commonplace, consumers turn to blocking technology
Implications - Biometrics and drone technology are ushering in a new wave of convenience and security, but as they become commonplace, consumers are turning to blocking technology to maintain privacy. This backlash against surveillance identifies a consumer preference to maintain privacy and morals even at the expense of convenience. [More]