PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
Username
Remember Me!
Password
Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 8.6
This Week and V. Hot Top 4 Examples: 13,165 Total Clicks Date Range: Sep 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 8.3
This Month and V. Hot Top 4 Examples: 14,854 Total Clicks Date Range: May 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Female-centric platforms offer girls a more social form of expression
Implications - Providing a more social form of encouragement, initiatives are turning to social platforms for greater accessibility. Allowing girls to connect with each other through specialized sites and social networks, these platforms provide opportunities for both bonding and teamwork, reflecting a need for more communal methods of empowerment. [More]
Score: 7
This Year and Hot Top 4 Examples: 6,152 Total Clicks Date Range: Mar 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 10,985 Total Clicks Date Range: Feb 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 7.8
This Year and Warm Top 4 Examples: 67,678 Total Clicks Date Range: Dec 13 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Social good enterprises use nudity as a means of conveying humanistic endeavors
Implications - Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency. [More]
Trend Hunter Services
Score: 7.5
This Year and V. Hot Top 4 Examples: 6,736 Total Clicks Date Range: May 14 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]
Score: 8.3
This Year and V. Hot Top 4 Examples: 192,244 Total Clicks Date Range: Feb 12 - Jul 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]
Score: 7.7
This Year and V. Hot Top 4 Examples: 6,280 Total Clicks Date Range: Feb 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands and activists remix campaigns and causes to be more forward-thinking
Implications - As inequality continues to remain a poignant issue around the world, companies and activists alike are taking a page from one another's manuals to take said issues to a more mainstream audience. Whereas corporations were once encouraged to remain as neutral as possible in regard to controversial issues, it is now understood that in order for a brand to appeal to the impassioned millennial, it must take a stand. [More]
Score: 6.9
This Year and V. Hot Top 4 Examples: 7,510 Total Clicks Date Range: Feb 14 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. [More]
Score: 7.7
This Year and V. Hot Top 4 Examples: 44,859 Total Clicks Date Range: May 13 - Apr 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]