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Score: 8.3
This Month and V. Hot Top 4 Examples: 3,580 Total Clicks Date Range: May 14 - Jul 14
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Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]
Score: 9.1
This Month and V. Hot Top 4 Examples: 164,725 Total Clicks Date Range: Feb 12 - Jul 14
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Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]
Score: 7.3
This Quarter and Hot Top 4 Examples: 7,209 Total Clicks Date Range: Jun 13 - May 14
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Activists rebrand campaigns to be more forward-thinking
Implications - As inequality continues to remain a poignant issue around the world for women and the LGBT community, activists are taking over campaigns to reappropriate them as a means to convey outrage against unequal power distribution or hypocrisy. Nodding to Boomers on behalf of Gen X and Y, this form of 'hacktivism' references the efforts of the past, builds on them and rebrands them to help them speak to modern youth. [More]
Score: 7.6
This Quarter and V. Hot Top 4 Examples: 5,956 Total Clicks Date Range: Feb 14 - Apr 14
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Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. [More]
Score: 8.3
This Year and V. Hot Top 4 Examples: 40,610 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Trend Hunter Services
Score: 7.9
This Year and Viral Top 4 Examples: 11,054 Total Clicks Date Range: Dec 13 - Feb 14
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Charities make efforts mutually beneficial to draw in prospective activists
Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 3,161 Total Clicks Date Range: Jun 13 - Feb 14
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Unsatisfied with healthcare services, consumers turn to one another for help
Implications - Despite global health being better than ever, many consumers are increasingly dissatisfied with the quality of publicly available healthcare services and are subsequently turning to crowdsourced ways to stay in good health. An expansion of self-diagnosing online tools, the solutions speak to those without access to or the ability to pay for healthcare and decrease dependency on it to prevent overcrowding and exhaustion. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 23,754 Total Clicks Date Range: Apr 13 - Feb 14
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Using humor as a means to connect, brands make light of philanthropic causes
Implications - While the mood with regard to charity is usually quite sombre, a number of brands are disrupting the philanthropic community with campaigns that spoof the very causes being marketed. Lightening the mood with humor, the campaigns take an infantile approach to activism to garner the attention of younger audiences and help transform charitable endeavours into a form of entertainment for enhanced interaction. [More]
Score: 6.3
This Year and Hot Top 4 Examples: 6,349 Total Clicks Date Range: Nov 13 - Jan 14
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Brands utilize aspects of digital youth culture to encourage engagement
Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks. [More]
Score: 8.2
This Year and Viral Top 4 Examples: 15,627 Total Clicks Date Range: Dec 13 - Jan 14
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Pushing for consumer engagement, activism is given an artistic overhaul
Implications - Acknowledging the less-than-interesting state of philanthropy, activists are putting an artistic spin on socially good projects to grab the attention of consumers. By engaging the art community as well as everyday citizens, the projects grab attention for putting an entertaining spin on charitable endeavors and further satiate a desire for consistent entertainment and positivity. [More]