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Score: 7.3
This Quarter and Hot Top 4 Examples: 5,723 Total Clicks Date Range: Mar 14 - Aug 14
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The charitable food market is expanded for an all-encompassing experience
Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning. [More]
Score: 8.4
This Quarter and V. Hot Top 4 Examples: 10,302 Total Clicks Date Range: Feb 14 - Aug 14
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Activists use the momentum of sport events to bolster philanthropic causes
Implications - International sporting events like the World Cup and Olympics garner the attention of consumers in a passionate way, which is being utilized by activists as a means to convey social good endeavors. This form of marketing piggybacking relates to consumers in terms of familiarity, opening channels to introduce new messages. [More]
Score: 8.1
This Quarter and Warm Top 4 Examples: 61,771 Total Clicks Date Range: Dec 13 - Sep 14
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Social good enterprises use nudity as a means of conveying humanistic endeavors
Implications - Consumers are accustomed to seductive marketing in the media, but social good enterprises are using nudity as a means to connect to viewers on a humanistic level. As participants bare all, consumers find themselves connected on a basic level that effectively pushes past shock value to increase brand transparency. [More]
Score: 7.8
This Year and V. Hot Top 4 Examples: 6,347 Total Clicks Date Range: May 14 - Jul 14
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Salvaged food increases in popularity as consumers priotize a wasteless lifestyle
Implications - As lifestyles like freeganism become more widely accepted, consumers are becoming more aware of how much they waste. Recycled food consumption is transitioning from a niche choice to a way to decrease one's ecological footprint. This signifies how consumers are distancing themselves from lavish, wasteful lifestyles. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 188,335 Total Clicks Date Range: Feb 12 - Jul 14
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Sparking conversation, dolls and cartoons are used to raise awareness
Implications - Calling attention to violence, campaigns are utilizing nostalgic references like cartoons to discuss topics like abuse. Placing icons like Disney characters into realistic situations, these awareness campaigns transform childhood references into raw imagery, bringing attention to important issues. [More]
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Score: 8
This Quarter and V. Hot Top 4 Examples: 6,082 Total Clicks Date Range: Feb 14 - Aug 14
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Brands and activists remix campaigns and causes to be more forward-thinking
Implications - As inequality continues to remain a poignant issue around the world, companies and activists alike are taking a page from one another's manuals to take said issues to a more mainstream audience. Whereas corporations were once encouraged to remain as neutral as possible in regard to controversial issues, it is now understood that in order for a brand to appeal to the impassioned millennial, it must take a stand. [More]
Score: 7.2
This Year and V. Hot Top 4 Examples: 7,202 Total Clicks Date Range: Feb 14 - Apr 14
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Philanthropy is refocused on laughter instead of guilt to enhance efficacy
Implications - Incorporating aspects of digital culture like viral videos and memes, activists are utilizing humor to grab the attention of consumers to enhance sharing and efficacy. Diverging from guilt-focused tactics, the campaigns re-brand philanthropy as hip to garner attention from younger consumers who idolize quirky humor as humanizing and for its ability to convey urgency without negativity. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 43,801 Total Clicks Date Range: May 13 - Apr 14
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Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to build guerrilla campaigns, this cause advertising evokes an adverse reaction to relay issues to consumers. [More]
Score: 7.5
This Year and Viral Top 4 Examples: 11,602 Total Clicks Date Range: Dec 13 - Feb 14
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Charities make efforts mutually beneficial to draw in prospective activists
Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction. [More]
Score: 4.4
This Year and Mild Top 4 Examples: 3,333 Total Clicks Date Range: Jun 13 - Feb 14
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Unsatisfied with healthcare services, consumers turn to one another for help
Implications - Despite global health being better than ever, many consumers are increasingly dissatisfied with the quality of publicly available healthcare services and are subsequently turning to crowdsourced ways to stay in good health. An expansion of self-diagnosing online tools, the solutions speak to those without access to or the ability to pay for healthcare and decrease dependency on it to prevent overcrowding and exhaustion. [More]