PRO Trends Emerging opportunities for innovators, entrepreneurs and creative minds
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Trend Hunter Dashboards
Score: 8.3
This Quarter and Viral Top 4 Examples: 9,774 Total Clicks Date Range: Dec 13 - Feb 14
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Charities make efforts mutually beneficial to draw in prospective activists
Implications - A large portion of consumers will opt for a more ethically responsible product if it's comparable in price, but charities are hoping to push this notion a step further by incentivizing activism to help boost awareness and participation. The products and campaigns speak to a consumer preference for mutually beneficial endeavours, while at the same time pushing unlikely patrons in a more responsible direction. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,961 Total Clicks Date Range: Jun 13 - Feb 14
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Unsatisfied with healthcare services, consumers turn to one another for help
Implications - Despite global health being better than ever, many consumers are increasingly dissatisfied with the quality of publicly available healthcare services and are subsequently turning to crowdsourced ways to stay in good health. An expansion of self-diagnosing online tools, the solutions speak to those without access to or the ability to pay for healthcare and decrease dependency on it to prevent overcrowding and exhaustion. [More]
Score: 8.2
This Quarter and V. Hot Top 4 Examples: 21,032 Total Clicks Date Range: Apr 13 - Feb 14
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Using humor as a means to connect, brands make light of philanthropic causes
Implications - While the mood with regard to charity is usually quite sombre, a number of brands are disrupting the philanthropic community with campaigns that spoof the very causes being marketed. Lightening the mood with humor, the campaigns take an infantile approach to activism to garner the attention of younger audiences and help transform charitable endeavours into a form of entertainment for enhanced interaction. [More]
Score: 6.8
This Quarter and Hot Top 4 Examples: 5,931 Total Clicks Date Range: Nov 13 - Jan 14
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Brands utilize aspects of digital youth culture to encourage engagement
Implications - As the worldview of Millennials becomes more narrowed by the use of social media, the incorporation of philanthropic campaigns to get young people involved with social good initiatives is seeing a steep rise. Incorporating aspects of digital youth culture like selfies and hashtags, the endeavours appeal by going directly to the newsfeeds of users to effectively combat the higher number of consumers getting their daily update -- social, news, entertainment and politics -- solely from social networks. [More]
Score: 8.6
This Quarter and Viral Top 4 Examples: 14,396 Total Clicks Date Range: Dec 13 - Jan 14
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Pushing for consumer engagement, activism is given an artistic overhaul
Implications - Acknowledging the less-than-interesting state of philanthropy, activists are putting an artistic spin on socially good projects to grab the attention of consumers. By engaging the art community as well as everyday citizens, the projects grab attention for putting an entertaining spin on charitable endeavors and further satiate a desire for consistent entertainment and positivity. [More]
Trend Hunter Services
Score: 7.1
This Year and Hot Top 4 Examples: 8,425 Total Clicks Date Range: Mar 13 - Jan 14
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Making fun of societal misconceptions, activists poke fun to incite change
Implications - Calling out the inconsistencies of the masses, activists are using societal misconceptions against the speakers to spark social change. Comparing topics like smoking to flatulence and incorrect grammar to homophobia, the campaigns dig at the ego of consumers to think more critically about their impact on society. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 3,151 Total Clicks Date Range: Apr 13 - Jan 14
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Enhancing convenience for philanthropy, apps offer anywhere social good
Implications - Helping to boost involvement from the connected generations, apps for social good bring philanthropy into the 21st century with easier accessibility for younger demographics. Beyond this, apps for social good require significantly less time to take part, thus widening the scope and appealing to the time-crunched. [More]
Score: 7.9
This Year and V. Hot Top 4 Examples: 110,041 Total Clicks Date Range: Jan 13 - May 13
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Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
Score: 4.9
Warm Top 4 Examples: 8,008 Total Clicks Date Range: Sep 11 - Jan 13
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Marketers & brands launch anti-bullying efforts to end schoolyard violence
Implications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action. [More]
Score: 5.3
Warm Top 4 Examples: 8,547 Total Clicks Date Range: Dec 11 - Jun 12
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The rise of LGBT-friendly innovations, products & messages
Implications - In 2011, it was estimated by the UCLA School of Law's Williams Institute that approximately 9 million, or 3.8 percent, of Americans identify themselves as gay, lesbian, bisexual or transgender. The figure continues to grow as more consumers begin to feel comfortable about openly displaying their sexual orientations, augmented further by the number of LGBT pride festivals taking place across North America each year. Now, more brands are also showing their support through special products and marketing messages, and while some companies have received backlash from anti-gay consumers, the overall message of equality and rights is more powerful than any angry and ignorant comments derived by the brand for the campaign. [More]