DEMOGRAPHICS
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New in Activism Category List Full Index
| Score:
7.6 | This Quarter and Warm
Top 6 Examples:
Date Range:
56,887 Total Clicks Jan 13 - May 13 |
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| Activity | |
| Freshness |
Shock Causevertising (UPDATE)
Companies are using shock marketing to send a positive messageImplications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response. [More]
 Depression-Oriented Photography |
 Unrealistic Anorexia Ads |
 Anti-Airbrush Guerrilla Marketing |
 Airbrush-Protesting Portraits |
 Disorder-Awareness Depictions |
 Morbid Graveyard Celebrity Editorials |
Filed in: Marketing Charity Social Good Education Activism Print Branding Commercials
| Score:
5.3 | This Year and Mild
Top 6 Examples:
Date Range:
7,966 Total Clicks Sep 11 - Jan 13 |
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| Activity | |
| Freshness |
Campaigning for Courage
Marketers & brands launch anti-bullying efforts to end schoolyard violenceImplications - Over the last few years, schoolyard bullying has erupted as a major social issue on which brands, marketers and social groups are focusing all of their efforts. Joining forces, disparate institutions and groups, from celebrities to big brands and non-profits, are attempting to put an end to bullying through heartfelt videos, campaigns and social media initiatives aimed at creating courage among the youth and inspiring them to take action. [More]
Filed in: Social Good Marketing Lifestyle Education Activism
| Score:
5 | This Year and Mild
Top 6 Examples:
Date Range:
7,750 Total Clicks Sep 11 - Jun 12 |
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| Freshness |
Pride Branding (UPDATE)
The rise of LGBT-friendly innovations, products & messagesImplications - In 2011, it was estimated by the UCLA School of Law's Williams Institute that approximately 9 million, or 3.8 percent, of Americans identify themselves as gay, lesbian, bisexual or transgender. The figure continues to grow as more consumers begin to feel comfortable about openly displaying their sexual orientations, augmented further by the number of LGBT pride festivals taking place across North America each year. Now, more brands are also showing their support through special products and marketing messages, and while some companies have received backlash from anti-gay consumers, the overall message of equality and rights is more powerful than any angry and ignorant comments derived by the brand for the campaign. [More]
 LGBT-Celebrating Sneakers |
 LGBT Cookie Campaigns |
 Worldwide Pride Parade Charts |
 Campy Coffee Brands |
 LGBT-Friendly Gaming |
 Heartfelt Pride Short Films |
Filed in: Lifestyle Marketing Life Clusters Social Good Activism Romance
| Score:
5.8 | Warm
Top 6 Examples:
Date Range:
119,116 Total Clicks Jun 11 - Oct 11 |
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Youthspiration
Social organizations target youth to build a future of do-goodersImplications - Motivating and inspiring the youth to take on social issues is becoming the basis for many social campaigns as more young people today recognize their role in changing the world. Thus, with the increasing number of youth showing interest in taking part in social initiatives, many social organizations are recognizing the impact and future potential of empowering the youth to lead their causes and are thus creating messages specifically targeted to this market. [More]
 The American Express Canada ... |
 Hip-Hop Social Enterprises |
 Motivational Street Art |
 Crowdfunded Social Innovator Sites |
 Cause-Based Social Networks |
 Youth-Inspiring Campaigns |
Filed in: Social Good Marketing Charity Activism Youth Life-Stages
| Score:
5.5 | Warm
Top 6 Examples:
Date Range:
95,511 Total Clicks Jan 11 - Aug 11 |
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| Freshness |
Social Shoes
Cause-driven footwear gives consumers an easy way to show they careImplications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers. [More]
 Celeb Twin Shoe Collabs |
 Golden Bridal Flats |
 Bearded Botas Kicks |
 Poverty-Fighting Footwear |
 Worn Leather Loafers |
 African-Sourced Sneakers |
Filed in: Social Good Fashion Marketing Charity Activism Branding Shoes
