Consumer Insights

Emerging activism opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 6.6
This Quarter and Mild Top 6 Examples: 8,029 Total Clicks Date Range: Jun 16 - Nov 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands, artists and organizations imbue apparel with powerful charged messages
Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal. [More]
Score: 6.7
This Quarter and Warm Top 6 Examples: 5,036 Total Clicks Date Range: Mar 16 - Nov 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Sportswear adapts to fit the needs of increasingly multicultural consumer bases
Implications - Consumers have banded together to demand more from the athletic brands that they buy from, resulting in a more culturally inclusive range of apparel. More specifically, many have incorporated hijabs into their offerings. In addition, others have been careful to make more modest pieces available for women. This illustrates that many brands are making socially progressive changes in order to involve more consumers, while simultaneously driving a positive message and prompting other brands to do the same. [More]
Score: 4.7
This Year and Mild Top 5 Examples: 1,886 Total Clicks Date Range: Oct 12 - May 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Publications devoted strictly to humanitarian issues encourage consumer action
Implications - Traditional news outlets compile a variety of topics in one place, however, emerging outlets are tailoring their content to focus solely on human rights and advocacy initiatives. With the use of technological publications, consumers -- specifically the Millennial generation, are not only developing an acute awareness but they are now being prompted to take immediate action. As global concern for advocacy increases, organizations can enforce tactical actions through digital methods to ensure a shareable message that communicates the consumer's moral superiority. [More]
Score: 4.9
This Year and Warm Top 6 Examples: 4,988 Total Clicks Date Range: Jun 14 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 2,988 Total Clicks Date Range: Jan 15 - Feb 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers consider human rights an integral part of brand loyalty
Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs. [More]
Score: 3.9
Mild Top 5 Examples: 3,305 Total Clicks Date Range: Mar 14 - Nov 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Charitable causes eliminate barriers to donation with easy emoji giving
Implications - In allowing consumers to make emoji-based donations, cause organizations can efficiently engage hard to reach demographics by offering an uncomplicated method that requires little time and effort. Given that barriers to donation may be assumed inaccessibility or a lack of knowledge, charitable causes eliminate many excuses in opening up emoji-activated giving channels. This progression also speaks to the effectiveness of gamification as an engagement tactic and the overall behavioral shift toward unobtrusive methods of payment. [More]
Score: 4.8
Warm Top 4 Examples: 4,186 Total Clicks Date Range: Aug 15 - Oct 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Cause organizations use virtual reality to inspire empathy in consumers
Implications - As virtual reality technology continues to become more accessible to the average consumer, cause organizations and other stakeholders are taking up the medium as a tool to cultivate empathy around pressing social issues. In providing an immersive window into a faraway crisis, organizations hope to inspire a call to action among those who are too distant to feel real connection to it. [More]
Trend Hunter Services
Score: 4.8
Warm Top 4 Examples: 5,922 Total Clicks Date Range: Mar 14 - Jul 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Conscientious advertising draws attention to water conservation
Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic. [More]
Score: 5.2
Warm Top 5 Examples: 9,737 Total Clicks Date Range: Feb 14 - Jun 15
DEMOGRAPHICS
Popularity
Activity
Freshness
LGBT-friendly services provide the queer community with positive environments
Implications - The LGBTQ community is experiencing more exposure and acceptance in mainstream society than ever before, but the struggle for equality is far from over. Recognizing the ongoing need for safe and inclusive spaces, the community has spawned many LGBTQ-specific public services. This shift ultimately demonstrates that the queer community is demanding services that cater to their distinct needs. [More]
Score: 6
This Year and Warm Top 4 Examples: 2,578 Total Clicks Date Range: Jan 15 - Jul 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Mobile gaming apps covertly inform consumers on social causes
Implications - Moving past their role as mere tools for passing time, mobile gaming apps that leverage their audiences in order to increase awareness around important social causes serve an increasingly important role. Whether as a direct means of raising funds or as a tool for informing individuals, altruistic mobile games are a covert method of engaging consumers around issues that matter. [More]