Luxurious British fashion and cosmetic brand Burberry teamed up power house models Cara Delevingne and Kate Moss to star together in a Burberry campaign ad for the brand's latest perfumed titled, 'My Burberry.'
The high fashion brand was strategic in their choosing of two British models. As Delevingne speaks to the new generation of women and Moss speakers to a past one, Burberry is able to target both young and older women with its new 'My Burberry' perfume. The add featured black and white images of both beautiful women dressed up in trench coats and posing with a super-sized bottle of the perfume. Both models laughed, hugged and even kissed in several of the ad images. The images, shot by Mario Testino, captured the candid friendship between the pair.
Stats for Dual Celebrity Perfume Campaigns
Trending: Older & Mild
Research: 1,338 clicks in 90 w
Interest: 2.3 minutes
Concept: Burberry Campaign
Related: 77 examples / 59 photos
Segment: Females, 18-55
Comparison Set: 28 similar articles, including: summery luxe fashion, designer cosmetic kits, and romantic autumn editorials.
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