Naturally Clicquot is Veuve's New Environmental Initiative

By: Rebecca Byers - Jan 5, 2016
References: thedieline
Naturally Clicquot is the latest offering from Veuve Clicquot that boasts insanely cool packaging derived from the skin of grapes used to make the champagne. The biodegradable packaging design is sure to win over more fans for a brand that has gained trust based on its consistent quality taste.

Naturally Clicquot aims to achieve what the brand describes as an "integral part in our striving for innovation and excellence," and follows the brand's innovative potato starch-based packaging used in 2013 and 2014.

In order to create the unique packaging concept, Veuve Clicquot transforms the grape's skin into a bio-based material that can be added to the mix of recycled paper pulp. The grape skin-derived packaging material is considered an industry first.