The Charity Chat Bot Helps Messenger Users Understand the Water Crisis

By: Alyson Wyers - Sep 27, 2016
References: & springwise
Although chat bots have been used for a number of customer service and marketing purposes, this charity chat bot is using the power of storytelling to raise awareness for the water crisis. Charity: water in partnership with Lokai utilizes Facebook Messenger for their Walk With Yeshi campaign -- taking people on a journey with Ethiopian women on their daily search to find clean water.

Stories are often used by charitable organizations hoping to engage with potential donors' emotions. Following their foray into VR filmmaking, the charity chat bot helps more fortunate people experience the gruelling reality many women in developing communities face. Although Yeshi is a fictional person who must walk 2.5 hours to her water source and then carry it back on her head, the chat bot lets users ask questions and gain understanding.