The Message in a Bottle Campaign Allows You to Attach Videos to Bottles

By: Vasiliki Marapas - Dec 23, 2014
References: youtube & adweek
Del Campo Saatchi & Saatchi have developed an innovative 'Message in a Bottle' Campaign for Argentinian beer company Andes.

Users scan the QR code available on each bottle in order to record a short message, which is then assigned to that specific bottle. The intended recipient of the bottle then scans the same code, and the video recorded earlier will begin to play on their smartphone.

The innovative publicity stunt is being advertised in a series of commercials which comically convey the message that "it's easier to say it with Andes," whether the news is that you've been stealing your neighbors Wi-Fi or that you've been sleeping with your son's best friend for six years.