The Saudia Milk Campaign Encourages People to Take Care of Their Bones

By: Meghan Young - Published: May 10, 2014 • References: impactbbdo & adeevee
Sadly, there are many ways in which dreams can be crushed, but those that are in people's control sting even more; enter the Saudia Milk ad campaign. It promotes drinking Saudia Milk in order to prevent broken bones, which can dash away some people's goals of becoming a professional ballerina or martial artist. This is cleverly depicted through the motions of a dancer and fighter as they progress towards an injury and then into a common office or warehouse job.

The Saudia Milk ad campaign was conceived and executed by Impact Bbdo, an ad agency based in Dubai, United Arab Emirates. It was art directed by Sergio Araya and Gonzalo Palavecino with creative direction by Fadi Yaish. The Saudia Milk ad campaign reads, "Don't let your bones break your dreams." Stats for Dream-Crushing Dairy Ads Trending: Older & Mild
Research: 1,380 clicks in 107 w
Interest: 1.3 minutes
Concept: Saudia Milk
Related: 46 examples / 35 photos
Segment: Neutral, 4-35
Comparison Set: 17 similar articles, including: seductive information technology ads, slobbering pet hygiene ads, and disintegrating animal ads.