Superstar

The Kia 2014 Cadenza Campaign Likens Rides to Libraries and Museums

By: Meghan Young - Published: • References: innocean and adeevee
The Kia 2014 Cadenza ad campaign makes the road seem as tranquil a place as ever by likening the car cabin to libraries, art galleries and churches. A place of serene reflection, it reads, "Make the road a quieter place." This is cleverly visualized by introducing a marked tarmac in the middle of an old library and a traffic light amidst the arches of a church.

Conceived and executed by Innocean, an ad agency based in Canada, the Kia 2014 Cadenza ad campaign was art directed by Zachary Muir-Vavrina with creative direction by Gerald Schoenhoff. The surreal images were impressively retouched by Steve Rusk. They are so convincing that people might not even notice the tweaks at first.