The Kia 2014 Cadenza Campaign Likens Rides to Libraries and Museums

By: Meghan Young - Published: May 12, 2014 • References: innocean & adeevee
The Kia 2014 Cadenza ad campaign makes the road seem as tranquil a place as ever by likening the car cabin to libraries, art galleries and churches. A place of serene reflection, it reads, "Make the road a quieter place." This is cleverly visualized by introducing a marked tarmac in the middle of an old library and a traffic light amidst the arches of a church.

Conceived and executed by Innocean, an ad agency based in Canada, the Kia 2014 Cadenza ad campaign was art directed by Zachary Muir-Vavrina with creative direction by Gerald Schoenhoff. The surreal images were impressively retouched by Steve Rusk. They are so convincing that people might not even notice the tweaks at first. Stats for Quiet Car Cabin Ads Trending: Older & Mild
Research: 650 clicks in 106 w
Interest: 1 minutes
Concept: Kia 2014 Cadenza
Related: 49 examples / 38 photos
Segment: Neutral, 18-55+
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