Romerquelle Changes People's Perspective About Its Mineral Water

By: Meghan Young - May 13, 2015
References: roemerquelle.at & adeevee
Römerquelle is an Austrian brand of mineral water that has decided to change the perspective of such a refreshing product through a sensual water campaign. Using the art of watercolor -- which is only appropriate, all things considered -- the brand depicts a woman's body that looks straight out of an at class.

Conceived and executed by Herezie, an ad agency based in Paris, France, the sensual water campaign was breathtakingly illustrated by Paolo Galetto. Art directed by Raphael Stein with creative direction by Mathieu Nevians and Olivier Henry, the sensual water imagery transcends the product almost entirely, creating a much deeper connection with consumers. In a way, people will want to have these print ads as artworks for their home, which really elevates the brand in their eyes.