Infant Advertising 2.0

Babies star in narrative TV ads that emotionally connect brand and consumer

Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
SCORE: 3.3
Untested Top 6 Examples: 1,496 Total Clicks Mar 14 - Jul 15
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DEMOGRAPHICS
Web-Savvy Baby Ads - The Internet Baby Ad by MTS India Shows It Was Born for the Web
SCORE: 3.5
Mild 600 Clicks Pub: Mar 26, 14
Web-Savvy Baby Ads
The Internet Baby Ad by MTS India Shows It Was Born for the Web
Telecommunication company MTS India’s ‘Internet Baby’ commercial is hilariously accurate, though slightly exaggerated for the sake of humor. The joke is that babies nowadays are... [More]
Musical Software Ads - A Woman Finds the Magic of Youth in This HP Sprout Commercial
SCORE: 4.1
Untested 175 Clicks Pub: Jul 27, 15
Musical Software Ads
A Woman Finds the Magic of Youth in This HP Sprout Commercial
The lyrics to Supertramp’s ‘The Logical Song’ inspired the new HP Sprout Commercial, a minute-long film titled ‘Jane.’ In this HP Sprout Commercial, Jane grows from a... [More]
Demanding Baby Ads - MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet
SCORE: 3
Untested 362 Clicks Pub: Feb 17, 15
Demanding Baby Ads
MTS' Wi-Fi Ad Has a Baby Refuse to Be Born into a House Without Internet
Playing off the notion that babies are born more tech-savvy than ever before, this Wi-Fi ad from mobile telecom provider MTS India features an infant who protests to the higher powers so that he... [More]
Flatulating Baby Commercials - This Ad Titled 'Pooface' Features Babies Making Silly Bathroom Faces
SCORE: 3.5
Untested 109 Clicks Pub: Jul 9, 15
Flatulating Baby Commercials
This Ad Titled 'Pooface' Features Babies Making Silly Bathroom Faces
This adorable advertisement showcases babies making hilariously cute poo faces as they go to the bathroom in their diapers. The commercial promotes Pampers’ vast line of baby wipes and there... [More]
Generational Software Campaigns - The Windows 10 Commercial Connects the World Through Technology
SCORE: 2.2
Untested 58 Clicks Pub: Jul 27, 15
Generational Software Campaigns
The Windows 10 Commercial Connects the World Through Technology
Promoting Microsoft’s latest operating system, this Windows 10 commercial aims to connect the world through technology. Depicting children from different parts of the world, the inspiring ad... [More]
Exploration Baby Ads - This Airbnb Ad Features a Curious Baby That Encourages Cultural Travel
SCORE: 2.3
Untested 192 Clicks Pub: Jul 17, 15
Exploration Baby Ads
This Airbnb Ad Features a Curious Baby That Encourages Cultural Travel
This adorable, cultural and travel-encouraging ad displays a curious baby slowly walking towards a door of windows so he can see the world. This literal metaphor is a way to encourage people to... [More]