Infant Advertising 2.0

Babies star in narrative TV ads that emotionally connect brand and consumer

Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
SCORE: 4.5
This Year and Mild Top 5 Examples: 2,315 Total Clicks Jul 15 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleCommercials
Nutritional Baby Ads - The Nutricia Малютка Campaign Shows the Strength a Toddler Needs
SCORE: 5.1
This Year and Warm 1,760 Clicks Pub: May 16, 16
Nutritional Baby Ads
The Nutricia Малютка Campaign Shows the Strength a Toddler Needs
On a daily basis, a baby encounters huge obstacles and adventures, which means he or she needs to be fuelled right to properly take them on; that’s where the Nutricia Малютка ad... [More]
Infantile Olympics Ads - Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
SCORE: 6.1
This Year and Mild 207 Clicks Pub: Jul 25, 16
Infantile Olympics Ads
Nike's Commercial Shows the World's Most Celebrated Athletes as Babies
In order to celebrate the upcoming Rio 2016 games, Nike created a humorous Olympics ad that portrays athletes like LeBron James, Mo Farah, Serena Williams, Neymar Jr. and more as babies. The... [More]
Musical Software Ads - A Woman Finds the Magic of Youth in This HP Sprout Commercial
SCORE: 3.9
Untested 184 Clicks Pub: Jul 27, 15
Musical Software Ads
A Woman Finds the Magic of Youth in This HP Sprout Commercial
The lyrics to Supertramp’s ‘The Logical Song’ inspired the new HP Sprout Commercial, a minute-long film titled ‘Jane.’ In this HP Sprout Commercial, Jane grows from a... [More]
Storytelling Diaper Ads - This Ad is Designed to Appeal to Moms Buying Eco-Friendly Baby Products
SCORE: 3.4
This Year and Untested 81 Clicks Pub: Jul 12, 16
Storytelling Diaper Ads
This Ad is Designed to Appeal to Moms Buying Eco-Friendly Baby Products
The Honest Company recently released an ad that uses a testimonial from a real customer to promote its eco-friendly baby products. Like many other millennial consumers, millennial moms appreciate... [More]
Humorous Child Care Ads - This Ad Shows the First Time a Father is Left Alone to Care for His Baby
SCORE: 3
This Year and Untested 83 Clicks Pub: Jul 22, 16
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
This child care ad depicts a father taking care of his baby at home alone while using Glad’s ‘Press ‘n Seal’ wrap to take care of household duties at the same time. In the... [More]
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