'Tide to Go' Spoofs Opposition to Same Sex Marriage

By: Christopher Magsambol - Sep 21, 2015
References: vimeo & adweek
This fake 'Tide to go' tries to wipe away the negativity towards same-sex marriage with a hilarious 30 second spoof ad.

The commercial begins with a same-sex couple walking into a church before being abruptly stopped by a woman who rejects the twosome's union. The audience and the couple in the commercial are made to believe that they were not allowed to enter the church because they were gay, however the lady goes on to use Tide to Go to wipe a stain on one of the man's shirt.

"Flawless," the lady proclaims as the couple enters the church. The commercial ends with bolded words "Never tolerate the stain." This ad spec cleverly uses "the stain" as a metaphor for negativity or opposition.