Heartfelt Flashback

Brands engage consumers emotionally by referencing the passing of time

Implications - In an intriguing application of emotional marketing, brands are using nostalgia-charged montage commercials that sentimentally reference the passing of time to communicate their trustworthiness. By establishing themselves as longstanding catalysts in such periods of change, brands are able to connect with consumers, who in turn are able to access their own personal relationship with the product or service and how it has changed over time.
SCORE: 4.7
Mild Top 4 Examples: 3,255 Total Clicks May 15 - Jul 15
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DEMOGRAPHICS
Hipster Fast Food Mascots - McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
SCORE: 6.6
Hot 2,294 Clicks Pub: May 20, 15
Hipster Fast Food Mascots
McDonald's Rebrands The Hamburgler as a Suburban Hipster Dad
McDonald’s latest branding effort is a blast from the past and involves the resaurant chain’s retro mascot, The Hamburgler. While the original mascot may be known for his outrageous and... [More]
Revolutionary Music Commercials - The Apple Music Ad Campaign Puts Its App on a Historic Level
SCORE: 3.5
Mild 597 Clicks Pub: Jun 10, 15
Revolutionary Music Commercials
The Apple Music Ad Campaign Puts Its App on a Historic Level
From the invention of audio technology to portable radios and more, the Apple Music ad campaign not only creates a historical timeline for this particular industry, it also places its product on the... [More]
Silent Storytelling Ads - This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
SCORE: 4.2
Untested 192 Clicks Pub: Jun 12, 15
Silent Storytelling Ads
This Voiceless HSBC Commercial Takes Place Entirely in an Elevator
This emotionally fueled HSBC commercial follows one man’s 40 year-long career but it only reveals the experiences he has inside his office elevator. The advertisement titled ‘Lift’ is... [More]
Nostalgic Car Campaigns - This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
SCORE: 4.2
Untested 172 Clicks Pub: Jun 9, 15
Nostalgic Car Campaigns
This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones
This ad titled ‘Making Memories’ features Subaru’s ‘Forester’ vehicle being cleaned out by a father as he prepares to give this family vehicle to his sixteen year-old... [More]