Accessible Beauty

Beauty pop-up shops offer cosmetics products in a more accessible form

Implications - With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit.
SCORE: 5.8
Warm Top 4 Examples: 29,909 Total Clicks May 15 - Jul 15
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Glamorous Beauty Pop-Ups - Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
SCORE: 7.3
V. Hot 18,307 Clicks Pub: Jul 9, 15
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Held in March of 2015 in London, the ‘Curls Best Friend’ Benefit beauty pop-up was a pristinely branded, glamorous affair. The multi-level space that played host to the beauty and... [More]
Beauty Brand Lifestyle Pop-Ups - The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
SCORE: 6.3
Hot 5,444 Clicks Pub: Jul 7, 15
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
This beauty brand pop-up shop in Venice Beach is a stunning example of how temporary retail can help to establish a brand’s lifestyle identity. A shop that feels like home, the Cabin West pop-... [More]
Dry Shampoo Pop-Up Salons - The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
SCORE: 5.6
Warm 3,882 Clicks Pub: Jul 7, 15
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
As a means of marketing the brand’s new line of styling products, iconic UK hair care brand Batiste recently launched a pop-up salon experience at London’s Westfield mall. Taking place... [More]
Kind Skincare Pop-Ups - London's Simple Skincare Pop-Up Accepts Kindness as Payment
SCORE: 3.7
Untested 2,276 Clicks Pub: May 30, 15
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
As a brand that takes pride in making skincare products that are suitable for all skin types, setting up the inclusive #KindIsSimple pop-up shop seems like it was a natural choice for Unilever UK&#... [More]