The Coors Beer Campaign Focuses on the Rocky Mountain Tradition

By: Meghan Young - Jan 19, 2015
References: molsoncoors & ispot
Coors beer has a long history, one in which many fans of the brewing company likes to reminisce about. In line with its rich history, this recent commercial speaks to a mature demographic that prides itself on upholding tradition and remembering the good ol' times. After all, it's comforting to honor what has been a staple in many people's lives.

The Coors beer commercial hones in on a older target demographic by creating a nostalgic air. One in which old rituals are upheld and respected. The use of a mature narrator also gives the campaign an air of history. It also puts weight on the idea of names and legacy, something that older generations are highly attuned to as they appreciate family and more.