'Kola House' is a Stylish and Chic Restaurant Owned by PepsiCo

By: Joey Haar - Dec 7, 2016
References: kolahouse & fortune
Though 'Kola House' is a restaurant owned by PepsiCo, the food and beverage company behind Lay's, Doritos, and Pepsi, it isn't quite accurate to say that the restaurant is a PepsiCo-branded venture. That's because, to any casual diner entering for a meal, the restaurant gives no indication of being related to PepsiCo at all. Located in Manhattan's upscale Chelsea neighborhood, the restaurant is a chic and sustainable eatery with a menu based around the kola nut (whence the name comes) and no PepsiCo products at all.

Though skeptics might be suspicious of the restaurant's anti-branding, Kola House's head chef, Jon Feshan, was equally skeptical at first. However, he was swayed when he realized that "[PepsiCo] aren't approaching this as Pepsi, they are approaching it as a restaurant. It's not a branding opportunity. They want to have a nice restaurant."