Experience-Driven Reward

Loyalty programs offer exclusive experiences over discounts

Implications - In lieu of discounts toward future purchases, some brands are instead offering exclusive experiential perks through their loyalty programs. This not only helps these programs stand out in an increasingly saturated market; it's also consistent with consumers' shifting preferences for experiences over things.
SCORE: 6.6
This Quarter and Mild Top 4 Examples: 3,723 Total Clicks Aug 15 - Oct 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingAutosBranding
Data-Driven Retail Rewards - The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
SCORE: 7.2
This Year and Warm 1,515 Clicks Pub: Feb 21, 16
Data-Driven Retail Rewards
The Neiman Marcus InCircle Membership is Driven by Consumer Behavior
The Neiman Marcus InCircle membership is a retail rewards program that is driven by consumer behavior. Appealing to the retailer’s target demographic—a consumer with an appreciation for... [More]
Experiential Rewards Programs - Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
SCORE: 5.7
Warm 1,655 Clicks Pub: Aug 5, 15
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
There are many rewards programs built around encouraging people to accumulate points with purchases that can only be put towards more physical items, but not Holt Renfrew’s Icon Privileges.... [More]
Rewarding Bar Beacons - Heineken Gives On-the-Spot Rewards to Heineken Live App Users
SCORE: 6.3
This Year and Mild 484 Clicks Pub: Jul 7, 16
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
There are about 120 BLE (Bluetooth Low Energy) bar beacons that have been installed in Heineken locations across New Zealand that dole out instant rewards to consumers who use the Heineken Live... [More]
Ski Pass Dealership Promotions - This Subaru Dealership Offered Free Ski Passes to a Local Resort
SCORE: 2.9
This Year and Untested 69 Clicks Pub: Mar 8, 16
Ski Pass Dealership Promotions
This Subaru Dealership Offered Free Ski Passes to a Local Resort
A Subaru dealership in Seattle, Washington, just wrapped up a promotion that provided customers with free ski passes to a local resort. These days, low prices are not enough to keep customers coming... [More]