Recipe-Regulated Living

Consumers plan meals using systems that avoid food waste

Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably.
SCORE: 7.3
This Quarter and Warm Top 6 Examples: 46,051 Total Clicks Jun 15 - Oct 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Recipe-Based Grocery Stores - This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
SCORE: 7.9
Viral 41,037 Clicks Pub: Jun 20, 15
Recipe-Based Grocery Stores
This Store Will Allow Shoppers to Buy Recipe Kits and Ingredients
‘Pantry’ is a new kind of supermarket that will offer customers pre-portioned recipe kits so that they can make perfect meal at home. While there are a number of online subscription... [More]
Recipe-Themed Grocery Displays - Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
SCORE: 9.1
This Year and V. Hot 2,690 Clicks Pub: Aug 31, 16
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
Waitrose is a supermarket that elevates the traditional convenience store experience to new heights with sleek in-store fixtures and grocery displays that feature recipe cards. The recipe-themed... [More]
Locally Sourced Meal Kits - 'Fuud' Makes and Delivers Ready-to-Cook Farm-to-Table Meals
SCORE: 7.4
This Quarter and Warm 590 Clicks Pub: Oct 15, 16
Locally Sourced Meal Kits
'Fuud' Makes and Delivers Ready-to-Cook Farm-to-Table Meals
‘Fuud’ is the name of a new Canadian food delivery service that focuses on sharing ready-to-cook kits prepared with seasonal and local farm-to-table ingredients. Recipes crafted by... [More]
Friendly Retail Robots - Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers
SCORE: 5.4
Warm 973 Clicks Pub: Oct 22, 15
Friendly Retail Robots
Pepper the Robot Suggests Wine Pairings and Interacts with Shoppers
Pepper the robot is a friendly, humanoid bot that interacts naturally with human beings. To introduce Pepper to Europe, her Japanese creators brought seven robots to a large grocery store in France.... [More]
Family-Friendly Recipe Subscriptions - This Service Provides Recipes for Large Families
SCORE: 4.7
Mild 649 Clicks Pub: Oct 15, 15
Family-Friendly Recipe Subscriptions
This Service Provides Recipes for Large Families
‘Marley Spoon’ is a subscription service that provides recipes for large families. For many busy families, finding time to eat a meal together can be extremely challenging. This recipe... [More]
Dinner Party Delivery Services - Feastive Mails Consumers a Complete Dinner Party
SCORE: 3.6
This Year and Untested 112 Clicks Pub: Aug 18, 16
Dinner Party Delivery Services
Feastive Mails Consumers a Complete Dinner Party
Meal delivery services are becoming a more popular way for busy people to make home-cooked meals without having to go through the hassle of planning recipes and grocery shopping, and Feastive is... [More]