Experiential Fast Food

Fast food brands launch immersive promotions aimed at Millennials

Implications - In an effort to woo discerning Millennial diners, fast food brands are launching immersive campaigns that tap into the cultural drivers that motivate the large demographic. In highlighting the interest in memorable offline experiences, this progression demonstrates a need for brands to create one-of-a-kind events that generate brand love.
SCORE: 7.2
This Quarter and Warm Top 6 Examples: 8,546 Total Clicks Jun 15 - Oct 16
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VR Taco Promotions - Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
SCORE: 9.1
This Quarter and V. Hot 2,050 Clicks Pub: Sep 15, 16
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
To kick off its latest promotion, Taco Bell is letting customers experience a taste of the future with its very own VR Arcade. Not only will the pop-up arcade give fans a chance to demo PlayStation... [More]
Fast Food Vacation Experiences - Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
SCORE: 8.5
This Quarter and Hot 934 Clicks Pub: Oct 20, 16
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
To celebrate the launch of its Steak Doubledilla, Taco Bell Canada teamed up with Airbnb to treat one lucky fan and three friends to a one-of-a-kind ‘SteakCation.’ On Monday, October 17,... [More]
Fast Food Bike Carriers - 'McBike' is a Carryout Container Designed to Hook onto Handlebars
SCORE: 6.3
Warm 4,077 Clicks Pub: Jun 19, 15
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
McBike is a food container from McDonald’s that is designed specifically to fit onto bicycle handlebars. Each box contains a complete McDonald’s meal including a burger, fries and a... [More]
Fast Food Restaurant Saunas - This Burger King Restaurant in Finland Has an In-Store Sauna
SCORE: 7.1
This Year and Warm 1,128 Clicks Pub: May 12, 16
Fast Food Restaurant Saunas
This Burger King Restaurant in Finland Has an In-Store Sauna
For those who are looking for a new way to enjoy their favorite fast food dishes, a Burger King restaurant in Finland allows customers to visit its in-store sauna while chowing down on their meal.... [More]
Robotic Fast Food Servers - Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
SCORE: 4
This Year and Untested 289 Clicks Pub: Mar 18, 16
Robotic Fast Food Servers
Carl's Jr. is Testing Out Employee-Free Locations That Utilize Robots
Burger chain Carl’s Jr. is conceptually testing out swapping out fast food servers for robotic counterparts in order to create employee-free eateries. The restaurants would offer service... [More]
Ghostly Restaurant Pranks - The 'Scariest BK' is Dressed Up as the Ghost of McDonald's
SCORE: 4.3
This Quarter and Untested 68 Clicks Pub: Oct 31, 16
Ghostly Restaurant Pranks
The 'Scariest BK' is Dressed Up as the Ghost of McDonald's
Burger King dressed up as the ghost of McDonald’s to become the ‘Scariest BK’ in the spirit of Halloween. The Burger King restaurant is covered by a sheet with ‘McDonald&#... [More]