Sophisticated Stream

Consumers eschew choice for niche services with limited high-brow offerings

Implications - Economically speaking, streaming services can host a huge amount of content without incurring much extra cost. While a plethora of choice would seem like a boon for consumers, offering a limited selection selection of prestigious, sophisticated, and niche content is actually more appealing to consumers who take pride in their high-brow tastes.
SCORE: 6.3
This Quarter and Mild Top 6 Examples: 1,989 Total Clicks Jan 15 - Nov 16
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Consumer Insight Topics: Pop CultureMedia
Fashion-Focused Streaming Services - The M2M Streaming Service is Like the Netflix of Fashion
SCORE: 5.3
This Year and Warm 443 Clicks Pub: Mar 28, 16
Fashion-Focused Streaming Services
The M2M Streaming Service is Like the Netflix of Fashion
As streaming services are becoming more and more niche, IMG has produced its own visual offspring that caters to fashion fans. Titled M2M—short for “Made to Measure”—this... [More]
Broadway Show Streaming Services - The Broadway HD Offers Live Streaming of Theatrical Shows at Home
SCORE: 6.1
Warm 255 Clicks Pub: Oct 31, 15
Broadway Show Streaming Services
The Broadway HD Offers Live Streaming of Theatrical Shows at Home
For those that adore watching Broadway shows, you can now enjoy the plays from the comfort of your own home thanks to BroadwayHD. The streaming service allows viewers to pay per show they want to... [More]
Network Streaming Services - An HBO Streaming Service is Set to Launch in the Us Next Year
SCORE: 5.3
Mild 953 Clicks Pub: Jan 29, 15
Network Streaming Services
An HBO Streaming Service is Set to Launch in the Us Next Year
HBO is finally “cutting the cord,” so to speak, by introducing a standalone HBO streaming service. Netflix has grown tremendously from a start-up venture to a revolutionary new way to... [More]
Critic-Curated Streaming Services - This Premium Service Offers a Highly Curated Selection of Films
SCORE: 4.3
Mild 123 Clicks Pub: Oct 7, 15
Critic-Curated Streaming Services
This Premium Service Offers a Highly Curated Selection of Films
‘Tribeca Shortlist’ is a premium streaming service that provides users with a highly curated selection of films. While platforms such as Netflix and Hulu rely on algorithms to see what... [More]
Curated Streaming Services - 'Mubi' is a Streaming Service That Shows 30 Independent Films a Month
SCORE: 4.6
This Year and Untested 107 Clicks Pub: Jun 15, 16
Curated Streaming Services
'Mubi' is a Streaming Service That Shows 30 Independent Films a Month
‘Mubi’ is the name of an independent film-streaming service that offers an alternative to the mainstream content that’s streamed to many consumers via Netflix. One of the main ways... [More]
Classic Film Streaming Services - FilmStruck Offers Classics from Film History and Rare Indie Films
SCORE: 5.4
This Quarter and Untested 108 Clicks Pub: Nov 2, 16
Classic Film Streaming Services
FilmStruck Offers Classics from Film History and Rare Indie Films
FilmStruck, a new movie streaming service, is a collaboration between Turner Classic Movies and the Criterion Collection. Rather than offering massively popular titles as competing services do (e.g.... [More]