Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee
Jana Pijak — October 6, 2017 — Lifestyle
References: hvmn
Go Cubes is a brand specializing in bite-sized coffee cubes that give consumers a caffeine kick while on the go. Replacing their morning cup of coffee, each Go Cubes piece resembles a sugar cube and amounts to 50mg of caffeine or half a traditional cup. Additionally, Go Cubes' 100mg of L-Theanine per bite help users boost energy naturally prior to a grueling workout.
Offering up to 4 hours of energy, these convenient bites are a great alternative to traditional energy drinks which can be filled with unwanted calories or a high sugar content. In addition to targeting Millennial professionals seeking to cut time and cost while curbing caffeine cravings, this product is also ideal for those looking to stay energized during a night out or those looking to increase athletic performance.
Offering up to 4 hours of energy, these convenient bites are a great alternative to traditional energy drinks which can be filled with unwanted calories or a high sugar content. In addition to targeting Millennial professionals seeking to cut time and cost while curbing caffeine cravings, this product is also ideal for those looking to stay energized during a night out or those looking to increase athletic performance.
Trend Themes
1. Bite-sized Energy Products - Disruptive innovation opportunity: Develop new bite-sized energy products that provide a convenient and controlled caffeine boost for on-the-go consumers.
2. Natural Energy Boosters - Disruptive innovation opportunity: Create natural energy boosters that combine caffeine and other natural substances, like L-Theanine, to enhance user energy levels without the negative side effects of traditional energy drinks.
3. Time-saving Solutions - Disruptive innovation opportunity: Design time-saving solutions for professionals by offering convenient alternatives to traditional consumption habits, such as replacing morning coffee routines with quick, bite-sized products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore the development of innovative food and beverage products that cater to the needs of busy individuals seeking quick and convenient energy solutions.
2. Health and Wellness - Disruptive innovation opportunity: Identify opportunities in the health and wellness industry to create natural and efficient energy-boosting products that align with consumers' desire for healthier alternatives.
3. Fitness and Sports Performance - Disruptive innovation opportunity: Innovate within the fitness and sports performance industry by developing energy-boosting products that enhance athletic performance and aid in workout recovery.
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