Characterized Pet

Dog owners costume their pets to attract attention for diverse campaigns

Implications - Pets on social media attract large amounts of attention, and so brands and owners alike are featuring costumed pets to boost viral appeal. The use of adorned animals attracts substantially more attention and supplies a deeper sense of character to campaigns or initiatives by extending the appeal of pets beyond "cuteness," and into personification.
SCORE: 6.5
This Month and Warm Top 5 Examples: 2,662 Total Clicks Sep 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleCharityPetsSocial Good
Galactic Dog Parades - These Pug Costumes Use Star Wars As Inspiration for This Unusual Dog Event
SCORE: 7.3
This Year and Hot 826 Clicks Pub: May 25, 16
Galactic Dog Parades
These Pug Costumes Use Star Wars As Inspiration for This Unusual Dog Event
These pug costumes were featured in a Star Wars-themed canine parade in Portland. Pugs have been an incredibly popular dog breed in recent years, gracing digital screens everywhere in memes, pug-... [More]
Intergalactic Pet Cosplay - The Star Wars AT-AT Imperial Walker Dog Costume is Total Geeky Goodness
SCORE: 6.5
Warm 1,017 Clicks Pub: Sep 11, 15
Intergalactic Pet Cosplay
The Star Wars AT-AT Imperial Walker Dog Costume is Total Geeky Goodness
One could argue that there’s only so far you can take fandom, but with the Star Wars AT-AT Imperial Walker Dog Costume it’s clear that the limits are clearly non-existent. Designed to... [More]
Disabled Dog Social Accounts - Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
SCORE: 7.7
This Quarter and Warm 528 Clicks Pub: Nov 1, 16
Disabled Dog Social Accounts
Mrs. Flans' Owner Prompts Those Online to Adopt Rescue Dogs in Need
Mrs. Flans is a half blind and deaf rescue dog who has had much of her life documented on social media—where her lovable nature is revealed to the many Instagram followers who revel in her... [More]
Viral Fashion-Savvy Dogs - Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
SCORE: 4.5
This Quarter and Untested 185 Clicks Pub: Oct 31, 16
Viral Fashion-Savvy Dogs
Tinkerbelle the Dog is an Internet-Famous Model, Actor and Travel Blogger
Although its not uncommon for pet owners to make social accounts for their dogs in order to get them noticed, Tinkerbelle the Dog has accumulated a much higher following than most. With well over... [More]
Costumed Canine Events - 'All Dogs Matter' Planned a Halloween Parade to Promote Its Efforts
SCORE: 4
This Quarter and Untested 106 Clicks Pub: Oct 31, 16
Costumed Canine Events
'All Dogs Matter' Planned a Halloween Parade to Promote Its Efforts
‘All Dogs Matter’ is a dog rescue and re-homing non-profit organization that’s based in London, England. Despite having a rather controversial name that’s likely to deter... [More]