Superstar

Hospital Brings Felines to Cancer Patient for 'Cat Immersion Project'

By: Katherine Vong - Published: • References: facebook & wired
The Cat Immersion Project, part of the Seattle Children's Hospital's creative arts program for cancer patients, involved bringing thousands of virtual kitties to the hospital room of Maga Barzallo Sockemtickem. Sockemtickem, a 16-year-old cancer patient, has had to spend a lot of time at the hospital for treatment, which has prevented her from seeing her cat Merry.

However, the staff at the Seattle Children's Hospital sent out a call on Facebook for people to post their favorite feline photos. The campaign brought in over 3,000 pictures, in addition to comments and messages. The staff then put together an audiovisual presentation, using a tent made out of bed sheets, in Sockemtickem's room that showcased all of the cat photos, along with pictures of Merry.

As Wired reports, Sockemtickem wrote of the Cat Immersion Project on the hospital's blog: ""I can't tell you how it feels sometimes, feeling disconnected and cut off from the world, and then with something like cat pictures bringing me back." Stats for Virtual Pet Installations Trending: Older & Average
Traction: 507 clicks in 114 w
Interest: > 3 minutes
Concept: Cat Immersion Project
Related: 69 examples / 53 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: glowing hospital architecture, turf patio treatments, and kid-friendly glucose readers.