Superstar

Glamour Sales' 'Glamdog' Became the Friendly Face of the Luxury Brand

By: Laura McQuarrie - Published: • References: glamour-sales.cn & creativeguerrillamarketing
Luxury flash sale site Glamour Sales needed a representative that would help to set it apart from some of the other highly competitive e-commerce companies in China. Snagging a top model is expensive, but Glamour Sales came up with an even better face for the brand—an adorable "spokesdog" that's been affectionately named "Glamdog."

To introduce Glamdog, Glamour Sales hosted a contest challenging people to glam up their pets and the prettiest pooches were invited to a runway show just for dogs. The pug also took over as the voice of all social channels and thanks to Glamdog, a friendly face was given to the brand, boosting traffic to the Glamour Sales website from four million to six million and as a result, sales jumped up by 47%. Stats for Chic Brand Spokesdogs Trending: This Quarter & Popular
Traction: 1,214 clicks in 17 w
Interest: > 3 minutes
Concept: "glamour Sales"
Related: 105 examples / 81 photos
Segment: Females, 12-35
Comparison Set: 39 similar articles, including: pouting pooch-printed apparel, high-profile spokesdogs, and festive puppy ponchos.