Luxury flash sale site Glamour Sales needed a representative that would help to set it apart from some of the other highly competitive e-commerce companies in China. Snagging a top model is expensive, but Glamour Sales came up with an even better face for the brand—an adorable "spokesdog" that's been affectionately named "Glamdog."
To introduce Glamdog, Glamour Sales hosted a contest challenging people to glam up their pets and the prettiest pooches were invited to a runway show just for dogs. The pug also took over as the voice of all social channels and thanks to Glamdog, a friendly face was given to the brand, boosting traffic to the Glamour Sales website from four million to six million and as a result, sales jumped up by 47%.
Stats for Chic Brand Spokesdogs
Trending: Older & Buzzing
Research: 1,336 clicks in 104 w
Interest: > 3 minutes
Concept: "glamour Sales"
Related: 105 examples / 81 photos
Segment: Females, 12-35
Comparison Set: 39 similar articles, including: pouting pooch-printed apparel, high-profile spokesdogs, and festive puppy ponchos.
Chic Brand Spokesdogs
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