Protective Apparel

Brands seek to thwart the big brother effect

Implications - As people increasingly rely on technology to function, brands are required to be vigilant in ensuring the protection of people’s personal and financial lives. Protective clothing that works to secure individuals’ privacy comes as a reactionary response to the vulnerability consumers feel in a world where mass surveillance and identity theft are key concerns.
SCORE: 6.5
This Year and Warm Top 4 Examples: 6,722 Total Clicks Jan 16 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechFashionGadgets
Anti-Paparazzi Scarves - This Anti-Flash Scarf Protects the Wearer's Privacy
SCORE: 8.2
This Year and V. Hot 4,441 Clicks Pub: Jul 4, 16
Anti-Paparazzi Scarves
This Anti-Flash Scarf Protects the Wearer's Privacy
This anti-flash scarf renders flash photography completely useless in order to protect people’s privacy. Celebrity culture continues to dominate all forms of media and with smartphones and... [More]
Anti-Surveillance Coats - This Coat Protects Connected Devices from Privacy Invasions
SCORE: 6.3
This Year and Warm 792 Clicks Pub: Oct 19, 16
Anti-Surveillance Coats
This Coat Protects Connected Devices from Privacy Invasions
The Anti-Surveillance Coat was created in response to the fact that most people are now hyperconnected through a variety of devices. The coat is a metallic silver in color, is knee-length and... [More]
LED Anti-Surveillance Hats - The Justice Fedora Hides Your Face From NSA's Security Platform
SCORE: 6
Warm 1,079 Clicks Pub: Mar 20, 16
LED Anti-Surveillance Hats
The Justice Fedora Hides Your Face From NSA's Security Platform
The NSA’s security platform Trapwire was developed counter-terrorism technology that produces a homonymous predictive software system designed to find patterns indicative of terrorist attacks.... [More]
Anti-Theft Crossbody Bags - The 'Anti-Theft React' Bag Protects Credit Cards From Scammers
SCORE: 3.2
Mild 410 Clicks Pub: Jan 13, 16
Anti-Theft Crossbody Bags
The 'Anti-Theft React' Bag Protects Credit Cards From Scammers
There are an array of crossbody bags being sold in high and fast fashion, but none are as smart and protective as Trevelon’s Anti-Theft React bag. This innovative accessory protects important... [More]
Quantcast