Wearable Politics

Brands, artists and organizations imbue apparel with powerful charged messages

Implications - While politically themed apparel isn't anything new, it's been showing up more frequently in places one previously might not have expected. Given the visibility of politics from all angle in the social media age, it's not much of a surprise that brands, artists and organizations alike have felt the need to share their views. Not only has this increased the variety of apparel of this nature and the availability of it, but it illustrates how a dialogue between consumers and brands has grown more personal.
SCORE: 6.3
This Year and Warm Top 6 Examples: 9,320 Total Clicks Jun 16 - Nov 16
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DEMOGRAPHICS
Consumer Insight Topics: FashionHip FashionFashion for Men
Political Statement Streetwear - Head of State's 'Cruel Hands' Collection Combats Societal Problems
SCORE: 8.3
This Year and V. Hot 3,891 Clicks Pub: Nov 4, 16
Political Statement Streetwear
Head of State's 'Cruel Hands' Collection Combats Societal Problems
For the Fall/Winter 2016 season, streetwear label Head of State released its ‘Cruel Hands’ collection. Intermingling influences from across the board, the apparel carries a strong... [More]
Politically Charged Apparel - 'Ev Bravado' Makes a Statement with Its 'Make America Suck Again' Line
SCORE: 5.7
This Year and Warm 1,844 Clicks Pub: Jul 25, 16
Politically Charged Apparel
'Ev Bravado' Makes a Statement with Its 'Make America Suck Again' Line
The ‘Ev Bravado’ debut collection is filled with political satire that would infuriate many Republicans. One of Donald Trump’s popular slogans, “Make American Great Again,&#... [More]
Referendum-Themed Apparel - Daniel W. Fletcher's Spring/Summer Collection Draws from Brexit Events
SCORE: 5.4
This Year and Warm 1,059 Clicks Pub: Aug 5, 16
Referendum-Themed Apparel
Daniel W. Fletcher's Spring/Summer Collection Draws from Brexit Events
Designer Daniel W. Fletcher was reportedly very affected by the 2016 UK referendum. In order to display this, he sought to use the Brexit events as the inspiration for his latest men’s apparel... [More]
Political Pride Collections - The 'Make America Gay Again' T-Shirts Celebrate Pride Month
SCORE: 6
This Year and Warm 739 Clicks Pub: Jun 16, 16
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
To celebrate Pride Month, American Apparel released a line of tees, tanks and tote bags adorned with the phrase ‘Make America Gay Again.’ The clever phrase plays off of Donald Trump’... [More]
Political Chain Store T-Shirts - These Political T-Shirts Make a Statement Against Donald Trump
SCORE: 4.4
This Year and Warm 726 Clicks Pub: Jul 19, 16
Political Chain Store T-Shirts
These Political T-Shirts Make a Statement Against Donald Trump
It is pretty clear which side of the current political debate ‘Urban Outfitters’ falls on by viewing the company’s collection of political t-shirts. In an attempt to profit off... [More]
Political Peace T-Shirts - The New Noah Collection Has Graphics That Read "Why Cant We Be Friends?"
SCORE: 5.7
This Year and Warm 1,061 Clicks Pub: Oct 3, 16
Political Peace T-Shirts
The New Noah Collection Has Graphics That Read "Why Cant We Be Friends?"
The new Noah collection stays true to the utilitarian menswear brand’s simplistic aesthetic, however a few of the graphics on its tees take it a little deeper. Offered in a variety of... [More]
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