This Integrated Hotel Was Designed to Target the Millennial Demographic

By: Mishal Omar - Sep 23, 2016
References: starck &
The integrated hotel 'M Social' in Singapore was designed by Philippe Starck in response to the cheaper travel options that Millennial demographics opt for.

With the popularity of hotel alternatives such as Airbnb among Millennials, Philippe Starck decided to create a space that would directly target the needs and desires of this demographic. The resulting integrated hotel offers a variety of interactive functions and activities that make it a more creative space than most. The hotel has plenty of social and co-working spaces and focuses on connectivity and interaction between guests.

This hotel offers a playful experience that suits the needs of Millennials who tend to prefer staying connected and interacting with others when on vacation.