Snow, a South Korean app, is essentially a Snapchat copycat and it has taken Asia by storm. The beloved puppy face filter on Snapchat can be found in a similar format on Snow along with many other filters. According to the NY Times, Snow is targeted towards the Asian market with emojis of popular Korean dishes and KPop stars. It also has similar emojis targeted towards other Asian nations such as Japan and China.
It is common knowledge that China has limited and blocked many forms of social media. Snapchat is one such social media app that has been banned in mainland China which has allowed Snow to infiltrate one of largest markets in the world.
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