LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics

By: Laura McQuarrie - Jun 7, 2016
References: latimes
Budapest, Rome and Paris are a few of the cities that are putting in an Olympic bid to host the 2024 Summer Olympics. Los Angeles is also hoping to win over the International Olympic Committee and is doing so with an engaging Snapchat campaign.

In partnership with Snapchat, LA 2024 is running a campaign that allows users to apply its angel logo to the neighbourhoods where Olympic events would take place in the city. The campaign is less about getting sponsorship and more about proving that there's interest from the city's young population in seeing the games hosted in LA.

The Snapchat geofilters for this LA 2024 Olympic bid campaign are tied to major locations like Santa Monica, USC and UCLA.