Much like South Korea’s booming male cosmetics industry, Japan is following suit with its release of a Men’s Eyebrow Shaving Guide.
What was once considered unmanly and taboo is now a showcase of pride and care for oneself. Included in Japan’s Men’s Eyebrow Shaving Guide is an eyebrow stencil that hovers just over the brows and nose. Men can then trace the scissors over the brow-shaping tool and snip away at strays. The kit even goes as far to provide a pictorial guide to explain the basics of eyebrow shaping, which most men are probably new to. Though this may seem strange and excessive to certain cultures, male cosmetics and facial care is becoming increasingly popular, especially in Asian countries.
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Concept: Men's Eyebrow Shaving
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Segment: Males, 12-55
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