Piramal Pharma Launches the Bohem Men's Grooming Line
Kanesa David — April 11, 2024 — Lifestyle
References: piramalpharmasolutions & thehindubusinessline
Piramal Pharma is officially debuting the new Bohem product range, focusing on the unique grooming needs of modern men. The line, which is the brand's first step into the men's personal care sector, features new products like the Hair Removal Spray, a uniquely formulated Beard Growth Oil, and an Underarm Roll-On for maintaining a fresh scent. The company designed the new line after finding that men's grooming has become a significant product category in recent years.
“Men’s grooming spends now constitute almost 11 percent of the entire grooming category, shaping a market ripe for innovation," said Nitish Bajaj, Chief Executive of Consumer Products at Piramal Pharma.
The brand hopes to expand the range to include skincare and shower products designed explicitly for its unique consumer needs.
Image Credit: Piramal Pharma
“Men’s grooming spends now constitute almost 11 percent of the entire grooming category, shaping a market ripe for innovation," said Nitish Bajaj, Chief Executive of Consumer Products at Piramal Pharma.
The brand hopes to expand the range to include skincare and shower products designed explicitly for its unique consumer needs.
Image Credit: Piramal Pharma
Trend Themes
1. Male Grooming Innovations - Exploring new formulations and unique product offerings to cater to the evolving grooming needs of modern men.
2. Expansion Into Men's Personal Care - Developing specialized skincare and shower solutions tailored to the specific demands of male consumers in the grooming sector.
3. Market Growth in Men's Grooming - Capitalizing on the increasing market share and consumer interest in men's personal care products for innovation opportunities.
Industry Implications
1. Personal Care Products - Creating innovative grooming products that cater to the distinct needs of male consumers and capitalize on the growing market segment.
2. Beauty and Cosmetics - Expanding product lines to include specialized offerings for men's grooming to tap into the expanding market and consumer preferences.
3. Consumer Goods - Leveraging the rising demand for men's grooming products to introduce new and differentiated solutions that meet the evolving needs of modern male consumers.
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