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Top 100 Cosmetics Trends in April

From Hydrating Vegan Lip Oils to Revolutionary Eyebrow Serums

— April 28, 2024 — Fashion
The change in season always sees the market swell with new product launches related to personal care, which is exactly what we're seeing within this collection of April 2024 cosmetics trends. The spring is seeing brands, influencers and socialites alike debut new scents as seen with Kylie Jenner's Cosmic perfume and Huda Beauty's Easy Bake Eau de Parfum, which have distinct inspirations. A big theme within the collection is always luxury in the shower as brands tape into everyday indulgence with products like the Olay Indulgent Moisture Body Wash and the African Pride Feel It Formula Collection.

These April 2024 cosmetics trends also include a few notable mentions when it comes to men's skincare like the PAPATUI collection from Dwyane Johnson and the Grooming Lounge Whisker Sauce Beard Conditioner. These products hone in on some of the most important topics when it comes to male grooming including facial hair maintenance and even tattoo care.
8.1
Score
Popularity
Activity
Freshness
100
Forgotten Flower Fragrances
Forgotten Flower Fragrances
Forgotten Flowers by L’Occitane en Provence Revives Neglected Plants
<
99
Blueberry Extract Haircare Products
Blueberry Extract Haircare Products
These New CURLS Blueberry Bliss Products are for Type 4 Hair
<
98
Upcycled Apple Toners
Upcycled Apple Toners
Byroe's Apple Matcha Tea Clearing Toner is Packed with Green Fruits
<
97
All-Vegan Toddler Skincare Lines
All-Vegan Toddler Skincare Lines
BioLove Baby is a Line of Organic and Vegan-Certified Products
<
96
Tech Protection Serums
Tech Protection Serums
Fourth Ray Beauty's Blue Light Face Serum Boost is Infused With Lingonberry
<
95
Targeted Treatment Packaging
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
<
94
Bee-Inspired Regenerating Skincare
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
<
93
Glow-Boosting Primers
Glow-Boosting Primers
The Instant FIRMx Glow-Filter Primer by Peter Thomas Roth Boasts a Dewy Look
<
92
Revitalizing Melanin-Targeted Skincare
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
<
91
Eco-Safe Sunscreen Balms
Eco-Safe Sunscreen Balms
Stream2Sea Introduces the SPF 40 EcoSafe Sheer Zinc Sport Sunscreen Balm
<
90
Textured Hair Styling Solutions
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
<
89
Reformulated Iconic Cleansers
Reformulated Iconic Cleansers
La Roche-Posay's New Effaclar Purifying Foaming Gel Targets Acne
<
88
Textured Hair Advertising Campaigns
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
<
87
Softening Facial Hair Cosmetics
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
<
86
Social Media-Driven Haircare Ranges
Social Media-Driven Haircare Ranges
Rhyme & Reason Rosemary is Now Formulated with Scalp Serum
<
85
Hydrating Fungi-Infused Moisturizers
Hydrating Fungi-Infused Moisturizers
Herbar's New Barrier Cream Uses Mushrooms to Moisturize
<
84
Affordable Dermatologist Skincare
Affordable Dermatologist Skincare
TikTok’s Most-Followed Dermatologist Launched Remedy Skincare
<
83
Hydrating Vegan Lip Oils
Hydrating Vegan Lip Oils
MILK MAKEUP's KUSH Lip Oil is a Nourishing Formula Available in 6 Flavors
<
82
Multi-Dimensional Lifting Beauty Products
Multi-Dimensional Lifting Beauty Products
Idc Dermo Released the Ultime Hyperlift 4D Serum
<
81
Skin-Caring Lip Moisturizers
Skin-Caring Lip Moisturizers
Drunk Elephant's Lippe Balm is Nourishing and Plumping
<
80
Premium Skincare Airplane Kits
Premium Skincare Airplane Kits
The JetBlue Mint Amenity Kit Now Has Dr. Dennis Gross Skincare
<
79
Collaboration Springtime Fragrances
Collaboration Springtime Fragrances
Acne Studios par Frederic Malle Has a Unisex Scent Profile
<
78
Digital Currency Fragrances
Digital Currency Fragrances
Binance Created CRYPTO to Invite Women into the Cryptocurrency World
<
77
Eco-Friendly Baby Lotions
Eco-Friendly Baby Lotions
Earth Friendly Baby Released a Soothing Lotion in Chamomile
<
76
Mineral SPF Primers
Mineral SPF Primers
Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
<
75
Painterly Marbled Blushes
Painterly Marbled Blushes
Violette_FR's Bisou Blush Creates a Luminous, Lit-from-Within Flush
<
74
Spring-Inspired Body Care Collections
Spring-Inspired Body Care Collections
Yves Rocher Introduces New Body Care for Various Skin Needs
<
73
Deep Detox Shampoos
Deep Detox Shampoos
milk_shake® Introduces Its New Health-Conscious Deep Detox Shampoo
<
72
Air-Like Makeup Primers
Air-Like Makeup Primers
MILK MAKEUP's Cloud Glow Priming Foam Boasts a Lightweight Texture
<
71
Comforting Clean Fragrances
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
<
70
Tinted Honey-Infused Lip Oils
Tinted Honey-Infused Lip Oils
Gisou Launches a New Tinted Version of its Infused Lip Oils
<
69
Skincare Serum Body Washes
Skincare Serum Body Washes
Dove Serum Body Wash Comes in Nine Varieties with MicroMoisture
<
68
Adult Anti-Aging Skincare Brands
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
<
67
Hormonal Hydration Bodycare
Hormonal Hydration Bodycare
Foria's Midlife Magic Set Targets Dryness Inside and Out
<
66
Sustainable Toothpaste Tablets
Sustainable Toothpaste Tablets
GudYu Toothpaste Tablets Have a Zero-Waste Profile
<
65
Strengthening Textured Haircare Products
Strengthening Textured Haircare Products
The African Pride Feel It Formula Collection is Effective
<
64
Low-Cost Skincare-Inspired Cosmetics
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
<
63
Celeb-Style Press-On Nails
Celeb-Style Press-On Nails
Pink Friday Nails Shares Designs Created by Nicki Minaj's Nail Tech
<
62
Mushroom-Infused Skincare Serums
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
<
61
Targeted Brightening Patches
Targeted Brightening Patches
Fur's Dark Spot Vanish Patch Delivers Ingredients to the Source
<
60
Mood-Enhancing Deodorants
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
<
59
Experiential Fragrance Cafes
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
<
58
Advanced Ingredient Grooming Products
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
<
57
Inclusive Hair-Styling Campaigns
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
<
56
Skincare-Inspired Body Washes
Skincare-Inspired Body Washes
Olay Indulgent Moisture Body Wash Comes in Five Scents
<
55
Advanced Age Support Serums
Advanced Age Support Serums
The Retinal 0.2% Emulsion is The Ordinary's Highest-Strength Retinoid
<
54
Sea Botanical Skincare
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
<
53
Hair-Strengthening Dry Shampoos
Hair-Strengthening Dry Shampoos
Olaplex Redefines Dry Shampoo with Bond-Building Innovation
<
52
Hispanic Hair Care Campaigns
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
<
51
Skin Tint Serum-Balms
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
<
50
Paper-Packaged Haircare Products
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
<
49
Mood-Boosting Body Washes
Mood-Boosting Body Washes
This Vegan Body Wash Collection Shares Biometrically Tested Fragrances
<
48
Effortlessly Feminine Fragrances
Effortlessly Feminine Fragrances
A FORVR Mood Fragrance Is Coming This April
<
47
De-Stressing Facial Moisturizers
De-Stressing Facial Moisturizers
Clarins' Multi-Active Day & Night Care Features Sea Holly Extract
<
46
Recyclable Bodycare Refills
Recyclable Bodycare Refills
Yves Rocher's Bain de Nature Line Now Has Fully Recyclable Eco-Refills
<
45
Compact Collagen-Producing Sticks
Compact Collagen-Producing Sticks
Everydaze Launched a New Collagen Jelly Stick Line
<
44
Inaugural Fashion Brand Cosmetics
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
<
43
Beauty Recycling Programs
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
<
42
Affordable Nude Cosmetic Products
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
<
41
Empowering Clean Beauty Campaigns
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
<
40
Brightening Eye Serum Sticks
Brightening Eye Serum Sticks
Dr. Jart+'s Brightamin Solid Serum Has a Ring Enriched with Vitamins
<
39
Revolutionary Eyebrow Serums
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
<
38
Supercharged Skincare Concealers
Supercharged Skincare Concealers
Saie's Slip Tint Concealer Delivers Instant and Lasting Benefits
<
37
Gen Alpha Skincare Brands
Gen Alpha Skincare Brands
Gryt Aims to Simplify Puberty Care with its Gen A Skincare Line
<
36
Backpack-Shaped Fragrance Bottles
Backpack-Shaped Fragrance Bottles
MCM Crush is a Feminine Fragrance for Free-Spirited Women
<
35
Clean Eau de Parfums
Clean Eau de Parfums
Beautycounter Fragrances Explore "Safer Synthetics"
<
34
Airport Skincare Pop-Ups
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
<
33
Luxe Thrillseeker Fragrances
Luxe Thrillseeker Fragrances
AMG Parfums Capture Elements of the AMG Universe
<
32
Brightening Antioxidant Sunscreens
Brightening Antioxidant Sunscreens
Murad's Multi-Vitamin Clear Coat Broad Spectrum Goes on Clear
<
31
Sensorial Personal Care Products
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
<
30
Skin-Inspired Socialite Scents
Skin-Inspired Socialite Scents
Cosmic Kylie Jenner Has an Amber Floral Aroma
<
29
Plastic-Free Mineral Sunscreens
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
<
28
Blue-Tonal Makeup Products
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
<
27
Makeup Water Brand Collections
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
<
26
Luxe Textile Perfumes
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
<
25
Revolutionary RF Microneedling Systems
Revolutionary RF Microneedling Systems
Xcite Tech Debuted the Sylfirm X RF Microneedling Treatment
<
24
Clean Ingredient Skincare Collections
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
<
23
Tofu-Inspired Fragrances
Tofu-Inspired Fragrances
Pacifica Beauty's Baked Tofu Scent Brings Awareness to Mindful Choices
<
22
Gen Alpha Marketing Campaigns
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
<
21
Soap-Embedded Body Scrubers
Soap-Embedded Body Scrubers
The Body Smoosh Brings Together Soap and a Scrubber
<
20
Easter-Inspired Personal Care Lines
Easter-Inspired Personal Care Lines
The Lush Easter Collection Boasts Fun, Non-Chocolate Treats
<
19
Medical Aesthetic Skincare
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
<
18
Advanced AI Skincare Solutions
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
<
17
Sustainable Beauty Bars
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
<
16
Glitter Setting Sprays
Glitter Setting Sprays
ONE/SIZE and Wicked Made a Setting Spray with a Highly Reflective Finish
<
15
Makeup-Inspired Fragrances
Makeup-Inspired Fragrances
Huda Beauty Easy Bake Eau de Parfum Has a Powdery, Floral Fragrance
<
14
Wilderness-Inspired Soap Collections
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
<
13
Jawline-Sculpting Gel-Serums
Jawline-Sculpting Gel-Serums
ShapeShift Works at a Molecular Level to Fight Teck Neck
<
12
Barrier-Boosting Bodycare
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
<
11
Artist-Inspired Perfume Designs
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
<
10
10 Ingredient Exfoliating Serums
10 Ingredient Exfoliating Serums
Avene Introduces Its Newest Addition, the A.H.A EXFOLIATING SERUM
<
9
Spa-Style Body Care
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
<
8
Radiant Powder Blushes
Radiant Powder Blushes
Soft Pinch Luminous Powder Blush is a Hybrid of Two Rare Beauty Products
<
7
Age-Appropriate Skincare Campaigns
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
<
6
Multi-Sensory Perfume Books
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
<
5
High-End Eau de Parfums
High-End Eau de Parfums
The Maker's Fire Eau De Parfum is Available at Beauty Marketplace Sephora
<
4
Captivating Cherry Fragrances
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
<
3
Brightening Prebiotic Sunscreens
Brightening Prebiotic Sunscreens
Herbivore's Star Seed Sheer Glow Mineral Sunscreen is Skin-Caring
<
2
Luxe Neuroscientific Skincare
Luxe Neuroscientific Skincare
Neuraé Products Explore the Mind-Skin Connection
<
1
Inclusive Performance Cosmetics
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
<