Curated Layover

Airports aim to alleviate a key pain point of travel

Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care.
SCORE: 5.9
This Year and Mild Top 5 Examples: 5,011 Total Clicks Jul 15 - Nov 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Airport Layover Sleep Pods - The 'aDream' Unit Provides a Tranquil Place to Sleep in the Terminal
SCORE: 8.9
This Year and Viral 4,074 Clicks Pub: Oct 4, 16
Airport Layover Sleep Pods
The 'aDream' Unit Provides a Tranquil Place to Sleep in the Terminal
Trying to get some shuteye in the airport is no easy task, so the ‘aDream’ sleep pods are designed as a revolutionary way to let travelers partake in a little bit of rest. Designed by... [More]
Layover Activity Apps - This App Suggests Fun Activities Available During Airport Layovers
SCORE: 4.4
Mild 662 Clicks Pub: Jul 21, 15
Layover Activity Apps
This App Suggests Fun Activities Available During Airport Layovers
‘FlyStay’ is a new travel app that helps you make the most of lengthy airport layovers. Most travelers know that airport layovers are not only inconvenient, but they can also be... [More]
Accompanied Layover Vacations - This Promotion Allows Icelandair Passengers to Book a Personal Guide
SCORE: 4.5
Untested 93 Clicks Pub: Feb 8, 16
Accompanied Layover Vacations
This Promotion Allows Icelandair Passengers to Book a Personal Guide
A brand new promotion allows Icelandair passengers to book a personal tour guide to show them around the country. While Icelandair already offers a week-long stopover in the country for no extra... [More]
Free Tourist Flight Stopovers - Air Canada Now Allows Flyers to Have a Free Layover in Toronto
SCORE: 2.8
Untested 77 Clicks Pub: Sep 30, 15
Free Tourist Flight Stopovers
Air Canada Now Allows Flyers to Have a Free Layover in Toronto
Air Canada is following in the footsteps of Icelandair by offering a newly designed program that gives international flyers the opportunity to enjoy free flight stopovers in the city of Toronto. The... [More]
Adventurous Layover Apps - The Layover with a Local App Connects Passengers with a Local Tour Guide
SCORE: 3.8
Untested 105 Clicks Pub: Feb 25, 16
Adventurous Layover Apps
The Layover with a Local App Connects Passengers with a Local Tour Guide
In a collaborative effort between KLM and creative agency ‘ACHTUNG!’ the ‘Layover with a Local’ app connects passengers stuck in Amsterdam with a personal tour guide. The... [More]
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