High-Brow Hybrid

Brands harness popular artists' aesthetics for packaging and marketing

Implications - Earning a reputation as a high-brow product meant for intelligent and discerning consumers can take years of work and patience. By co-opting high-brow artistic themes, styles, and motifs in their packaging and marketing, brands can short-circuit that route to a sophisticated reputation among consumers.
SCORE: 7.3
This Year and Hot Top 6 Examples: 16,340 Total Clicks Apr 15 - Nov 16
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DEMOGRAPHICS
Sporty Art History Tees - This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
SCORE: 7
V. Hot 5,279 Clicks Pub: Apr 30, 15
Sporty Art History Tees
This Picasso Bulls Tee is the Perfect Mix of Art and Athleticism
This clever Picasso Bulls tee by Toronto-based Just Visiting is a playful way to showcase your combined art history and sports knowledge. The white tee features a reinterpretation of the Chicago... [More]
Expressive Artist Accessories - This Hand-Illustrated Jewelry Piece Celebrates Frida Kalho
SCORE: 6.3
V. Hot 4,156 Clicks Pub: Feb 23, 16
Expressive Artist Accessories
This Hand-Illustrated Jewelry Piece Celebrates Frida Kalho
This hand-illustrated jewelry piece celebrates the colorful persona and work of artist Frida Kalho. Known for her vibrant visual aesthetic and signature unibrow with braids, the artist is... [More]
Artistic Camera Filters - The Prisma App Converts Images Into Dynamic Famous Paintings
SCORE: 7.9
This Year and V. Hot 1,697 Clicks Pub: Jul 27, 16
Artistic Camera Filters
The Prisma App Converts Images Into Dynamic Famous Paintings
Prisma is a dynamic photo editing platform filled with camera filters designed to transform photos into artistic renderings inspired by famed paintings. The filter provides a much more colorful... [More]
Artist-Themed Vodka Branding - This Fruity Vodka Collection's Branding Was Inspired by Van Gogh
SCORE: 6.7
This Year and V. Hot 2,667 Clicks Pub: Nov 18, 16
Artist-Themed Vodka Branding
This Fruity Vodka Collection's Branding Was Inspired by Van Gogh
This range of fruity vodkas was branded by ‘Spring Design Partners’ and takes its physical inspiration from its name. Called ‘Van Gogh Vodka,’ the alcoholic beverages come... [More]
Bold Modernism Menswear - Edward Cuming's Collection Blends Primary Colors and Sculptural Forms
SCORE: 5.7
Hot 1,171 Clicks Pub: Oct 9, 15
Bold Modernism Menswear
Edward Cuming's Collection Blends Primary Colors and Sculptural Forms
Edward Cuming’s ‘Color Me In’ collection draws inspiration from Modernism and its artistic roots. Made famous by greats like Piet Mondrian and Ludwig Mies van der Rohe, the... [More]
Urban Planning Furniture Collections - 'Objects of Devotion' Pays Homage to Le Corbusier
SCORE: 6.2
This Year and Warm 1,370 Clicks Pub: Nov 14, 16
Urban Planning Furniture Collections
'Objects of Devotion' Pays Homage to Le Corbusier
‘Object of Devotion,’ a furniture collection from London-based design studio Doshi Levien, pays tribute to one of the titans of modern architecture: Le Corbusier. Specifically, Objects... [More]
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