The campaign for 'Masha Reva' is one that is inspired by Picasso's artwork, as the face and fashion are ultimately deconstructed in the photographs. Puzzle-like pieces of the face are shown in the background, with diamonds and pearls decorating the scene.
'Masha Reva' fashions reveal oversized sweaters that are also printed with the deconstructed designs seen in the backdrop. Colorful graphics pop out at us and oversized gems and jewels overlap the flower prints. The model also has long, bedazzled fingernails that change throughout each photo in the series.
Teased hair and vibrant orange makeup around the model's eyes emphasize the wild artistic nature of the photo shoot. In one photograph, the model's face is replaced by a large orange and yellow flower, turning our concentration back to the phenomenal clothing. The editorial for 'Masha Reva' showcases an artful style filled with color and striking graphics.
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Concept: Masha Reva
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Segment: Females, 18-35
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