Prodigy

The Campaign for 'Masha Reva' Deconstructs the Human Face

By: Anne Booth - Published: • References: markgeorge & behance.net
The campaign for 'Masha Reva' is one that is inspired by Picasso's artwork, as the face and fashion are ultimately deconstructed in the photographs. Puzzle-like pieces of the face are shown in the background, with diamonds and pearls decorating the scene.

'Masha Reva' fashions reveal oversized sweaters that are also printed with the deconstructed designs seen in the backdrop. Colorful graphics pop out at us and oversized gems and jewels overlap the flower prints. The model also has long, bedazzled fingernails that change throughout each photo in the series.

Teased hair and vibrant orange makeup around the model's eyes emphasize the wild artistic nature of the photo shoot. In one photograph, the model's face is replaced by a large orange and yellow flower, turning our concentration back to the phenomenal clothing. The editorial for 'Masha Reva' showcases an artful style filled with color and striking graphics. Stats for Picasso-Inspired Fashion Editorials Trending: Older & Buzzing
Traction: 6,353 clicks in 63 w
Interest: 3.1 minutes
Concept: Masha Reva
Related: 78 examples / 60 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: sandy couture editorials, speckled face editorials, and galaxy tribal-inspired editorials.