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Common's Spring/Summer 2014 Lookbook Embraces Clean Minimalism

By: Jana Pijak - Published: • References: londoncollections & sleek-mag
Effortlessly cool is the only way to describe Common's Spring/Summer 2014 catalog. The youthfully modern lookbook showcases the latest from designer duo Emma Hedlund and Saif Bakir.

The Swedish designers are graduates from Central Saint Martins in London and are known for merging Scandinavian minimalism with a British element of cool when creating their wearable line of menswear pieces.

Monochromatic pairings, digitized print statement tees and practical outerwear pieces make up the foundation of a menswear line that is easy to incorporate into one's existing wardrobe. In addition to Scandinavian and British references, Common's Spring/Summer 2014 collection looks to New York for visual inspiration. For their latest offering, the label collaborates with Swedish-born, NYC-based graffiti artist Rubin, who creates a series of abstract, geometric prints for the line. Stats for Modernist Streetwear Catalogs Trending: This Quarter & Popular
Traction: 1,943 clicks in 17 w
Interest: 2.6 minutes
Concept: Summer 2014
Related: 107 examples / 82 photos
Segment: Males, 18-55
Comparison Set: 39 similar articles, including: custom upcycled couture, flirty summer catalogues, and sporty cruisewear collections.