This Whiskey's Branding Was Inspired by 19th-Century Bars

By: Mishal Omar - Nov 7, 2016
References: bulleit & packagingoftheworld
This Lewis bag snugly fits over 'Bulleit Bourbon's' straight whiskey as packaging and also has a function on its own.

Lewis bags are not used often in the modern day, but were once used quite often in bars in the 19th century. They are stitched canvas sacks in which ice is placed and users smash wooden mallets on top in order to crush the ice inside for alcohol consumption purposes. Bulleit Bourbon's accompanying Lewis bag is branded with labeling that is inspired by 19th century designs as much as the bag itself is.

This whiskey is able to stay true to the historic roots of the drink while also providing users with an extra functional item for their personal bars.