This Pomegranate Liqueur's Name Was Inspired by a Military Weapon

By: Mishal Omar - Nov 7, 2016
References: eva-distillery.gr & packagingoftheworld
Although this liqueur bottle appears to have a standard, albeit beautiful design, its branding references the unique historical roots of the pomegranate.

The alcohol is made with natural pomegranate juice and is a deep red in color to reflect that fact. Its name is 'Grenade,' which references the fact that the hand grenade's design was actually inspired by this flavorful fruit. The inside of grenades contain tiny pieces of shrapnel that were inspired by the seeds of the pomegranate. The liqueur bottle itself has a modern glass design and is covered with gold typography.

This pomegranate liqueur branding was designed to appeal to consumers who know little about the fruit, while offering a unique historical reference for those who do.