Adjacent Airline

Airline brands turn to unconventional promos that emphasize value

Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to.
SCORE: 6.2
This Month and Mild Top 6 Examples: 3,944 Total Clicks Apr 15 - Nov 16
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Consumer Insight Topics: WorldMarketingLifestyleFoodTravel
Airplane Rooftop Farms - 'JetBlue' Now Grows the Blue Potatoes That it Uses for Its Chips at JFK
SCORE: 7.1
Hot 2,128 Clicks Pub: Nov 3, 15
Airplane Rooftop Farms
'JetBlue' Now Grows the Blue Potatoes That it Uses for Its Chips at JFK
JetBlue Airlines is adding to its rooftop dog walk terrace and performance stage by taking an interest in rooftop farms. At the John F. Kennedy airport in New York, Terminal 5 is turning into a very... [More]
Affordable Airline Grocery Marts - The easyFoodstore in London is Sells All Groceries for 25p
SCORE: 5.2
This Year and Mild 767 Clicks Pub: Feb 4, 16
Affordable Airline Grocery Marts
The easyFoodstore in London is Sells All Groceries for 25p
With the pilot store now open in north west London, budget airline easyJet’s new retail concept is a grocery store with everything priced at 25p. The easyFoodstore boasts its inexpensive stock... [More]
Uplifting Blue Monday Campaigns - The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday
SCORE: 4.2
This Year and Mild 274 Clicks Pub: Feb 17, 16
Uplifting Blue Monday Campaigns
The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday
The EasyJet Orange Monday campaign is a clever promotion from the United Kingdom-based budget airline brand that aimed to uplift consumers on the so-called saddest day of the year. Taking place on... [More]
Airline-Branded Luxury Sneakers - The Virgin America First Class Shoes Bring Luxury Flying to Feet
SCORE: 6.3
This Quarter and Mild 272 Clicks Pub: Oct 17, 16
Airline-Branded Luxury Sneakers
The Virgin America First Class Shoes Bring Luxury Flying to Feet
Virgin America’s first class seats on flights are luxurious, to say the least, and the company is showing that experience with the Virgin America First Class sneakers. The shoes, made as a... [More]
Accompanied Layover Vacations - This Promotion Allows Icelandair Passengers to Book a Personal Guide
SCORE: 4.8
This Year and Untested 81 Clicks Pub: Feb 8, 16
Accompanied Layover Vacations
This Promotion Allows Icelandair Passengers to Book a Personal Guide
A brand new promotion allows Icelandair passengers to book a personal tour guide to show them around the country. While Icelandair already offers a week-long stopover in the country for no extra... [More]
Globetrotting Snack Bags - Transavia Airlines' Potato Chip Bags Satisfy Cravings and Wanderlust
SCORE: 1.8
Untested 422 Clicks Pub: Apr 20, 15
Globetrotting Snack Bags
Transavia Airlines' Potato Chip Bags Satisfy Cravings and Wanderlust
Purchasing a plane ticket can take a huge bite out of your funds, but with #SnackHolidays from Transavia Airlines, taking a flight is no more expensive than buying a potato chip bag. Sold through... [More]