Saucony Originals Released a New Design Intended for Latte-Lovers

By: Riley von Niessen - Oct 13, 2016
References: saucony & hypebeast
With fall in full swing, many brands and creatives are coming up with pumpkin spice-inspired ideas -- playing on a variation of the latte that becomes so popular during this time of year. One name that's recently done so is Saucony Originals, an American athletic footwear manufacturer.

In order to make the pumpkin spice-inspired theme especially clear, the company lensed a series of images to promote it, which portray the fall-ready sneakers on a bed of coffee beans, next to a cup that's topped with whipped cream with flavored drizzle finishing it off, as well as bundles of cinnamon sticks. The colorway of the sneakers are reflective of all of this, with a burnt-orange suede making up the majority of the upper, in addition to a white toe and deep orange laces and branding.